Global Trends unded on Design


In the past, Seoul’s overall design was what one might characterize as “hard”—centered on a para- digm of efficiency. Today this is changing. Encouraged by Seoul Mayor Oh Se-hoon’s belief that “design is everything,” Seoul is currently transforming itself into a “soft city” where culture and design play equally pivotal roles in its identity.


Oh Se-hoon had declared, “Design is a growth driver of the Seoul economy. We have surprised the world with the Miracle of the Han River and advancements in the IT sector. Now we would like to bring global attention to Seoul with strong design.”


“With Seoul’s designation as World Design Capital 2010,


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the city will be able to breath creative energy into the design industry and reinvent itself into a globally recognised city of design and collaborate with other cit-


ies in the world to communicate with design. Seoul will send out the message that design is the power to change the world for the better.”


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