This page contains a Flash digital edition of a book.
Transportation


lenge really, as the ROI is quite immediate. Knowledge is the challenge,” opines Alreja.


“Another challenge faced by the Indian GPS market is the slow pace of map data updating, often resulting in maps and POIs be- ing more than six months old. An initiative by MapMyIndia has been to allow user-contributed in- formation updates to their maps. However, we still have a long way to go, where we can overlay real-time information like traffic speeds, accidents etc onto our GPS, making it more than a tool to give directions, but a navigator in the true sense of the word,” says Architect Pranav Iyer, Design Principal - Ground 11.


engine that stays in synchronized contact with GSM network via SIM.


“The central processing unit in the device runs a custom soft- ware that will communicate with GSM network and get location information of the nearest GSM tower. This information is further sent to a centralized server via GPRS where data is aggregated and tracking data is shown as various reports,” says Mallesh Reddy, Founder and CEO, iTrans Technologies Pvt. Ltd, Bangalore.


Garmin’s nüvi 2565LM, comes with touch screen and will easily look up addresses and services and get voice-prompted, turn- by-turn directions that speak street names to your destina- tion. It comes preloaded with detailed City Navigator® NT India with numerous points of interest (POIs) such as stores, restaurants, hotels, entertainment venues, gas


22 GIREM 101 stations, ATMs and more.


Challenges Access to sophisticated GPS systems, lack of awareness, people not willing to spend as they are not educated enough to see the returns are some common challenges faced in the use of GPS. Government provided infrastructure lags far behind, as weather and traffic data is not properly available and accessible. Cost is not a chal-


Case Studies McDonalds India, works mainly


on their supply chain. For com- panies like these, they have more demand of food per restaurant than supply. What is more chal- lenging is that their food ingredi- ents are mostly perishable, every restaurant has a different demand and each ingredient comes from a different location in the country.


Architect Pranav Iyer, Design Principal - Ground 11


Considering their current num- ber of restaurants and expansion plans McDonalds India is on, they need to optimize every step of their food chain, i.e. from creating farmland, growing crop, to deliv- ering each ingredient to each res- taurant in time and within season, it’s a very big challenge. The way one can overcome these chal- lenges is by careful monitoring, analysis and planning their course of action accordingly. Now, GPS plays a very important part in this whole process. Likewise, School Bus Tracker from DataVoice is the


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50