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PROJECT / THE AJAX EXPERIENCE, AMSTERDAM, THE NETHERLANDS


Over 150 small Luminergie PLA301PLPS custom designed 1.3W LED spotlights with remote transformers run along specially designed integrated tracks and light the two large showcase displays underneath the stadium. The showcases contain a variety of apparel, trophies and memorabilia of the club’s history.


Located in an existing building in cen- tral Amsterdam, the Ajax Experience has been architecturally designed by Sid Lee Architecture in collaboration with exhibit designers gsmprjct° who designed the museum scenography. Lightemotion was commissioned alongside these studios, with whom it has collaborated before, to bring even more dynamism and excitement to the project.


Lightemotion has a longstanding relation- ship with gsmprjct° having designed the lighting on numerous projects nationally and around the world - most notably the Indiana Jones and the Adventure of Archeol- ogy travelling exhibit; the Cosmodôme Space Science Center, Aqua: a journey into the world of water; the Historical Museum of the City of Strasbourg; the Burj Khalifa tower in Dubai; and numerous prominent museums and exhibits in Singapore. The Ajax walkthrough experience is an animated museum journey celebrating a renowned sports franchise allowing visitors to discover first-hand what has made Ajax FC one of the most respected teams in foot- ball. The visitor begins the journey with an immersive portrayal of the team’s history and heroes. They are then led through a series of playful interactive events allow- ing them to comprehend directly and value what it takes to become a player. Francois Roupinian, founder of Light- emotion, says: “Our goal in designing the lighting of this journey was to bring the visitor deep into the heart and mind of Ajax, submerging them in the environment, culture and spirit of Ajax which accompany and guide the athletes on their way to success. It was important to enhance the visitors’ experience, allowing them to feel like a participant star player and contribute to the exhibit, but not take away from all of the luminous multimedia and immersive displays.


“Ajax is one of the most respected football clubs in the world, and it is renowned for its innovative training methods. We have tried to capture the romance of the game and the inspiration behind the cutting edge techniques of the club in our work. We want to create an atmosphere that is dynamic and celebratory, inspirational and exciting, just like Ajax FC.”


Split into three main areas, the Ajax Experi- ence begins in the History Hall. This bright


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