a webinar. Webinars are great because they provide a visual experience in addition to audio. You can show a demonstration and a presentation, making the event more engaging. This also can be recorded and shown on demand on your website.
Generating Revenue Events will help you generate excitement, introduce new treatments and products, educate your guest and yes, generate revenue! However, many spas and salons miss out on this opportunity because they don’t make an offer urging the attendees to take action. • Make an Offer A big mistake most spas make is to not make an offer. Many forget this crucial revenue strategy. At the end of your lecture, make an offer to help your guests live a healthier lifestyle via your treatments and products. The offer can include treatments and home care recipes for health and wellness products.
If you don’t make an offer, you will be cheating guests of your
professional advice while cutting yourself short of revenue opportunities. Come up with a great offer. • Added Value Create urgency to buy now by providing added value. Added value is much nicer than offering discounts. Offers should only be valid if they join or purchase during the event.
It’s your urgency. Make your added value a
great reason to join or purchase now. • Close To insure success, provide your attendees with an order form. Have them complete it and return it back to you to process the sale. Don’t be afraid to close. Remember, you are helping them live a healthier lifestyle. Go ahead. Begin planning your
educational
exponential growth! Dori S
, I .i wwwnspar
onmanagement.com
oukup nSP ation Management ati
Ar event and experience
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