refurbished equipment
CLUB: The Body Doctor, Mayfair, London INVESTMENT IN KIT:
DATE OF INSTALLATION:
EQUIPMENT INSTALLED Technogym’s Still Novo range is old kit that’s been rebuilt in its Italian factory, with 80 per cent new components. It undergoes a testing cycle, is certifi ed and protected by a warranty. Although it’s not the latest model, it is essentially a new piece of kit. David Marshall, owner
of Body Doctor – a three- strong London-based chain of high-end personal training centres – has been impressed by the products. Having used Still Novo in his Primrose Hill centre, he invested in some products for the Mayfair site last year: Kinesis Wall, Spazio Forma, recline bikes, Run 700 treadmill, leg curl, leg extension, FLEXability posterior and anterior. The items were leased, with the guarantee of good residual
SUPPLIER: Technogym £30,000 February 2011
value at the end of the lease term: Technogym offers a good buy-back price, reducing the overall product cost. “I cherry pick my equipment and take the best of everything.
I’ve been using Technogym for 20 years and know which of their products I like,” says Marshall. “These products are as brand new and are reliable. I can’t afford to have an ‘out of order’ sign on a piece of equipment and I know this kit won’t let me down. “Some places like to have
Technogym Still Novo offers 80 per cent new components
CLUB: Oakley Fitness, Kent INVESTMENT IN KIT:
DATE OF INSTALLATION:
the latest model, because that’s all they have to offer, but we’ve built our reputation on getting results. It’s very important for me to get the best equipment rather than the latest model. I like Still Novo for two reasons: it’s robust and ridiculously cheap.”
SUPPLIER: Servicesport
£95,000 + VAT December 2011
EQUIPMENT INSTALLED Oakley Fitness has installed fully remanufactured Life Fitness Classic CV equipment, plus colour- coded strength and free weight equipment with branded upholstery. There’s also a refurbished Vibro Master, free weights and studio equipment alongside new Concept2 rowers. The club chose refurbished fi tness kit as it meant
it could get Life Fitness equipment, with a two-year warranty, looking as new – but with a price that suited the business model. Branding and colour-coding was also a big pull, as the company is looking to open more sites and wants consistency throughout. “After carrying out months of research, I simply
felt Servicesport could offer me the quality of products I wanted in my gym at the best price,” says Jengiz Ali, owner of Oakley Fitness. “Not one of my members has been disappointed with the equipment and none of them knows it is pre-owned. In fact, when they see Life Fitness CV they have used elsewhere, it helps me sign them up.” Servicesport offers 3D planning and can lease,
Refurbished Life Fitness equipment has a two-year guarantee 78
rent or sell equipment outright. “We have seen an increase in sales of remanufactured equipment over the past couple of years, especially with customers who would normally buy new,” says sales director Rick Fowler. “Once they visit our factory and see the processes we follow in remanufacture, their decision is easily made.”
Read Health Club Management online at
healthclubmanagement.co.uk/digital march 2012 © cybertrek 2012
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