new
opening
While the ‘Harder is Better’ mantra underpins the club’s philosophy, the benefits of relaxation are also emphasised
and vision are inspired by Madonna, and are brought to members by hand-picked Hard Candy Fitness trainers and staff. You get the full flavour of Hard
Candy’s approach to fitness when you witness its exercise programming. Clearly the ‘Harder is Better’ mantra underpins the group fitness classes, with names such as Addicted to Sweat and Jaw Breaker; these cardio and toning classes are not for the faint-hearted. Not only has Madonna influenced the movements, but much of it is inspired by the same choreography and toning exercises used in her own fitness regime. And as you would expect, the
soundtrack for these classes isn’t exactly run of the mill, as Brent Leffel, NeV
“HARD CANDY FITNESS WOULDN’T BE A
SUCCESS WITHOUT MADONNA’S CONTINUED PASSION AND COMMITMENT TO THE BRAND
president, says: “The music and sound is phenomenal. Hard Candy Fitness is leveraging Madonna’s experience at the cutting edge of music, partnering with top DJs to create the right atmosphere to motivate members and provide them with an inspiring experience that produces excellent results.” Meanwhile, just last month, Hard
Candy Fitness Moscow – along with Planet Fitness – were the first clubs in
FROM WORKING OUT TO CHILLING OUT
• •
• • • • •
• • •
• •
• • •
38
THE GYM LOWDOWN: 100 pieces of strength kit from Hoist and Precor
41 pieces of CV equipment including Precor AMTs, recumbent and upright
bikes, treadmills and EFX elliptical cross-trainers Versaclimbers
VMX Multi-Mode Rope Climbers from Marpo Kinetics Oartec Slider rowing machines Concept2 ski machines TRX Suspension Trainers
THE SPA LOWDOWN: Four treatment rooms
Relaxation lounge with a selection of herbal teas Hard Candy Spa boutique selling a wide range of cosmetics and accessories
SPA TREATMENTS: Ayurvedic treatments: Ayurvedic lifestyle consultation including pulse diagnosis,
Abhyanga warm oil massage, Marma points massage, Shirodhara anti-stress warm oil treatment, Udvarthanam herbal powder slimming massage Shiatsu and yoga massage Chinese acupressure
Tibetan acupuncture and massage Manicure, pedicure, foot massage
Read Health Club Management online at
healthclubmanagement.co.uk/digital
Russia to launch LaBlast, a partner-free dance fitness programme created by Louis Van Amstel, who is a professional dancer and choreographer appearing on the American reality television series Dancing with the Stars.
Fitness focus Heading up to the third floor, the hard work begins again in the 425sq m (4,575sq ft), well-equipped gym. With more than 100 pieces of strength kit from Precor and Hoist, as well as cardio equipment from Precor, Oartec, Marpo Kinetics, Versaclimber and Concept2, this gym caters for every type of user. Derek Burke, Precor sales director,
says: “From our experience in working on this new club, we know how innovative Hard Candy Fitness is as a brand – this new offering is just as impressive as the inaugural centre in Mexico City. From its serious commitment to getting results for its members to its unique classes featuring movements designed by Madonna herself, Hard Candy Fitness Moscow isn’t just another fitness centre; it’s a whole different experience.” “The Hard Candy Fitness brand
encompasses all facets of training, from cardio to weight training, functional fitness techniques to group fitness programming. Hard Candy Fitness welcomes all fitness levels and provides members with the most innovative and unique training equipment and programming available,” adds Leffel.
march 2012 © cybertrek 2012
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100