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SPN DEC 2011 ShowReview
PISCINA, BARCELONA, SPAIN FILTERS4SPAS PROMOTE GROUND-BREAKING CLEANER
Filters4Spas were busy in Barcelona promoting the Darlly Cyclone Filter Cleaner, a ground- breaking pool and spa filter cartridge cleaning device which has been designed by Darlly the biggest manufacture of
replacement filter cartridges in the world. No other device has the ‘Brush and Flush’ action in the innovative way the Cyclone does. The dual action not only cleans deeper and faster but it prolongs the life of the filter cartridge by
leaving the treated filter cartridge restored to its previous condition. The bristles of the brushes have been designed to be tough but sympathetic to the filtration media. The ‘Brush and Flush’ operation makes for effortless filter cleaning, deep into the cartridge pleats.
i FOR FURTHER INFORMATION
F FILTERS4SPAS ( 01952 580500 :
www.filters4spas.com
ASTRALPOOL WOWS TOP UK CUSTOMERS IN ‘HECTIC’ FEW DAYS SPANISH MARKET TURNS TO
AstralPool admitted to a ‘hectic few days’ at the Barcelona show which included playing host to 14 of the company’s top UK customers who had the benefit of some special treatment at the show.
The businesses, from all over the UK, were the hosts of AstralPool who invited leading UK customers to get a first hand and personal presentation of the company’s new autumn 2011 products. Among the guests were Barry and Paula McCabe from the award winner Oyster Pools and Leisure in Raglan, Monmouthshire.
The party had a dinner in the city on the opening night of the four day exhibition and then visited the high profile and busy AstralPool stand at the Fira de Barcelona exhibition halls to see amongst other products the new Max 4WD pool cleaner, an ergonomic and light designed pool cleaner with an easy view system and a quick and simple startup system.
A spokesman for AstralPool said: “The show has been a great
success for us and we have worked hard to see as many of our customers as possible. It is important we give them the personal treatment and allow them to see products first hand.” Also on show for the UK visitors to see was a new line of SelWatch salt chlorinators intended for the residential pool market with a new range of technological features including the ability to analyse, adjust and maintain the right level of chlorine. Another pool cleaner, the Vals with swivel electronics , two brushes and a third active cleaning system was also on the stand. A new set of latest LED technology LumiPlus underwater lighting recently added to the AstralPool catalogue and the smallest and most versatile hydrocyclone on the market completed the new launches on view.
i FOR FURTHER INFORMATION
F ASTRALPOOL UK ( 0845 306 0903 :
www.astralpooluk.com
QUALITY IN TOUGHER TIMES
The Spanish pool building market is turning to quality in tougher financial times – that was the key trends highlighted in an eve of show report on the state of the country’s pool and spa market.
Concrete pools are becoming popular in a Spanish market where the 2011 figures show there are 1,100,844 swimming pools – one for every 22 homes. The report, commissioned by show organisers Piscina BCN and FAPS, the country’s pool building association, says that turnover for the industry is €1.190m and with half of the pools in Spain over 10 years old the sector has had to focus on maintenance and renovation.
The study highlights that the economic crisis has provoked changes in consumer habits and in the reasons Spanish people are investing in pools. The number one reason is now seen as investment in the home with health and relaxation no longer as important as it was.
New pool building in Spain remained static in 2011 with exported products helping to maintain growth in an industry which has 2,000 companies and employs 51,000 workers.
The report stresses just how important renovation and maintenance work is. “Swimming pools older than 10 years make up for 52% of the total of all Spanish pools. This fact has brought a real opportunity for the industry given that new technology and energy saving options are being sold into the older pool markets and offering substantial savings and better systems.” The growth in concrete pools in linked to longevity and safety says the report. In Spain there is still a great desire to own a pool. Seven out of 10 home owners aspire to owning a pool when the economy improves whereas two years ago the figure was 56%.
The report called ‘Baseline Study on the Swimming Pool Sector in Spain 2011’ was compiled by Market ADD.
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