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Culture secretary Jeremy Hunt has announced that £3m is to be allocated from the Olympic budget to help boost domestic tourism across England next year “and beyond”. Te investment marks the


start of a marketing campaign based around the Torch Relay and the Cultural Olympiad, showcasing the entire nation in the coming months. It is hoped that the invest-


ment will generate additional visitor expenditure of £500m and 5.3 million more short nights taken in the UK over a three-year period. In addition to the contribution from the


Olympic budget, VisitEngland is set to pro- vide up to £2m and private sector match funding will increase the pot to £10m. Hunt said: “Te UK has a wealth of stun- ning destinations on offer and I want us all


Te funding will generate additional visitor expenditure worth £500m


to re-discover the wonderful attractions on our doorstep. “Te Olympic Torch Relay and the Cultural


Olympiad will shine the spotlight on some of the most amazing parts of our country. It will be a fantastic opportunity for those areas to sell themselves to the world.”


New NITB fund to support event organisers


Northern Ireland tourism minister Arlene Foster has launched the Northern Ireland Tourist Board’s (NITB) new Tourism Events Funding Programme for 2012-13. Te NITB initiative aims to support organis- ers planning events across Northern Ireland


between 1 April 2012 and 31 March 2013, with 10 criteria to help determine applications. Two strands are open to organisers, with


the first supporting major events attracting a high-level of visitors and global exposure. Te second will back national events.


VisitEngland unveils accessibility tool


National tourism agency VisitEngland has launched a new version of its Access Statement Online Tool, aimed at helping businesses cater for visitors with access needs. Te new accessibility tool


provides detailed guidance on the accessibility informa- tion required on all aspects of the visitor experience. Guidance provided by the


tool includes tips on how to write a general introduction describing the location and summarise any specific ser- vices and facilities suitable for people with access needs. VisitEngland skills, welcome and accessi-


Te tool aims to help businesses accommodate people with access needs


bility manager Ross Calladine said: “People with access needs require specific information about a venue in advance in order to be able to


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


make an informed decision about whether an establishment can cater for their needs.” Te agency is also working with partners to


provide tailored guidance for experiences visi- tors can have when on holiday in England.


Twitter: @leisureopps © CYBERTREK 2011


image: adam kerfoot-roberts


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