aTTracTions & museums Blackpool Tower attractions open


Blackpool Council has hailed a “major milestone” in the transformation of the resort, aſter Merlin Entertainments opened two new attractions at the iconic Blackpool Tower. Te visitor attractions oper-


ator has opened the Blackpool Tower Eye observation plat- form and the Blackpool Tower Dungeon – six months ahead of the initial schedule. It marks the completion


of the first phase of a multi- million pound restoration project, which has seen a ‘Skywalk’ and a 4D cinema added as part of the ‘Eye’ experience. Both attractions will complement the exist-


ing Tower Ballroom and Tower Circus as Merlin works with the local authority to reju- venate the resort’s tourism appeal. Blackpool Council cabinet member for tour- ism and culture Graham Cain said: “With the


Blackpool Tower now comprises an Eye-branded observation platform


council’s vision, Merlin’s expertise and drive, and the support of our funders these figures are set to increase even further. “Tourism is the town’s key revenue driver


– and we have to get this right in order to deal successfully with some of the social pro- grammes which are important to the town.”


ZMMA to design V&A Museum scheme


Zombory-Moldovan Moore Architects (ZMMA) has been appointed by London’s Victoria and Albert (V&A) Museum to design its new Europe 1600-1800 Galleries. Te scheme is the largest


gallery revamp to be under- taken as part of the V&A’s FuturePlan programme, which will lead to the trans- formation of the iconic London heritage attraction. Located at basement level


along the Cromwell Road and Exhibition Road, the galler- ies have access points fro both the Grand Entrance and Tunnel Entrance. Te refurbishment will include the removal


Around 1,000 objects will go on show in the V&A’s revamped galleries Around 1,000 objects exploring European


of 1970s cladding to uncover the original Aston Webb architecture, opening up more than 350sq m (3,767sq ſt) of unused display space.


art and design from between 1600-1800 will go on display in the revamped galleries when they reopen in 2014, including examples of textiles, painting and ceramics.


Lake District zip wire plans rejected


Plans for the development of a new zip wire attraction from the peak of Fleetwith Pike to the car park at Honister Slate Mine near Keswick, Cumbria, have been dismissed. Lake District National Park Authority (LDNPA) members rejected proposals for


© CYBERTREK 2011


the 1,200m (3,937ſt)-long single cable from the summit of the 658m (2,159ſt) mountain. Supporters of the project said that the


scheme would boost the local tourism econ- omy, while opponents expressed fears over the visual appearance of the national park.


Twitter: @leisureopps We make advertising child’s play *Source: Turner Media


Innovations, Holiday & Day- Out research 2011


...and if you want to talk to kids, you need to talk to us.


We’re experts in Kids media, so if you want to reach this powerful and growing audience, you should come to us. You can run a campaign on our channels for less budget than you might think, and the high return on investment might surprise you too.


Find out how we can help you at: www.turnermediainnovations.com/leisure


image: zmma


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