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IN PROFILE


THIS PAGE (CLOCKWISE FROM TOP): Group Managing Director Daryl Barker, Monaco countertop ceramic basin, Serenity freestanding composite stone basin PREVIOUS PAGE: Qasr Al Sarab Desert Resort by Anantara in Abu Dhabi is one of Sanipex’s many projects in the Middle East


Azerbaijan and we’re looking to open in


Georgia and in Kazakhstan by the end of this year,” continues Barker. “One of the most exciting developments is a new showroom that we’re opening in Erbil in Iraq. And we’ve just done a deal to open Sanipex Oceana in Auckland, New Zealand, through a 50-50 joint venture with a local company.” Further to this, the group has appointed a regional sales manager to look after East Africa due to a growing number of projects there, and is looking to establish an office in Mauritius. Catering for projects from three-star hotels


through to the most luxurious five-star plus resorts, Sanipex’s projects include the likes of Easy Hotel and Premier Inn through to The Yas Hotel in Abu Dhabi, Raffles Dubai, The Chedi in Muscat, Taj Faluknuma Palace in Hyderabad, India, and Angaga Island Resort & Spa in the Maldives. Around 70% of projects are hotels, however a large part of the group’s growth is in universities, schools,


airports and hospitals. The company’s strength lies in its three


‘channels to market’ – project, retail, and wholesale – which it operates through four trading divisions: Bagno Design is the name given to the retail showrooms for trade and private customers; Sanipex Projects works alongside architects, interior designers, contractors and developers for hospitality, residential, commercial and institutional developments; Sanipex Trading is the wholesale of fast moving commercial products to a network of professional dealers operating in their respective local markets; and Aquazone offers a complete package of plumbing materials. The group sets itself apart through the


long term partnership it offers to clients, working with design and development teams on specification, through to Mechanical, Electrical & Plumbing contractors during fitout and the end client offering after sales


154 SEPTEMBER / OCTOBER 2011 WWW.SLEEPERMAGAZINE.COM technical support. Their 80,000ft2 logistics


centre in the Jebel Ali Free Zone provides an unrivalled capability to stock and deliver products quickly. Sanipex distributes over forty brands


including Vado, GSI, Galassia, Appaiser, Bossini, and ASI, and is a preferred dealer for Kaldewei and Geberit. In addition, the group has developed its own products, with a range specifically designed for hotels. With a growing demand for added value, the Bagno Design range includes mirrors, mixers, showers and accessories with quality and design but at a lower price point. “We have packages to suit all,” concludes


Barker, before announcing he is off to London in a matter of days to look for premises that will suit an “orientation centre” to serve European designers. “The London showroom is very much at the forefront of our agenda and the intention is to have it open by the beginning of next year.”


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