Right: Lance Armstrong, the champion cyclist and founder
of the Livestrong charity at the Sporting Kansas City Stadium
Into the future During the stadium opening ceremony in June this year, MLS commissioner Don Garber said he believed that the technological innovations within the stadium will provide fans with an experi- ence that will set the standard for soccer and other sports as well. Throughout the facility, 330 Cisco Con-
nected Sports Solutions TV screens offer high-definition (HD) video, interactive fan services (such as weather, traffic and international news) and digital content (such as game stats). WiFi can be accessed via 150 points,
which accommodate mobile and hand- held devices allowing spectators to quickly access mobile applications such as social networking and sports-related and stadium-specific platforms. This will pow- er the park’s point-of-sale infrastructure for ticket sales, and also be used for de- vices in luxury suites running interactive Cisco StadiumVision applications which enable guests to choose video options via a table or smartphone. The four-star locker rooms offer players
power dock-equipped, US$5,000 (£3,000, €3,500), Spanish, reclining seats for easy
Issue 3 2011 © cybertrek 2011
We try to look for different ways to tell our story and this partnership gives us an innovative opportunity to advance the cancer fight in this region
access to information via their tablet or smartphone. The spacious media room, where post-game interviews are conduct- ed, is next to a large bar and food area so fans will be able to look through the glass partition to see the interviews take place while the audio is piped to them.
The Livestrong link Regarding the mutual benefits of the Livestrong partnership, Sporting Kan- sas City has agreed to donate US$7.5m (£4.6m) to the Livestrong foundation over the next five years. “A portion of all stadium revenues,
whether it’s a ticket, a box of popcorn or an online t-shirt purchase, will be used to help the fight against cancer during our multi-year agreement between Sporting Club and Livestrong,” Sporting Club CEO and one of Sporting Kansas City’s owners Robb Heineman explains.
Livestrong will provide US$1.75m (£1.1m)
over the next five years for programmes that support people in the Kansas area who have been directly affected by cancer. The University of Kansas Cancer Centre and the Midwest Cancer Alliance will re- ceive funding to establish cancer survivor programmes and support will be given to wellness programmes for people undergo- ing treatment at local YMCAs. Speaking at the launch of the agree-
ment, Livestrong founder and chair Lance Armstrong said: “One of the cool things that we try to do with this founda- tion is to look for different ways to tell our story. Livestrong’s partnership with Sporting Club gives us an innovative op- portunity to advance the cancer fight in this region. In particular, we have agreed on a completely tobacco-free setting, both inside and outside the stadium, which I think is unique.” ●
Read Sports Management online
sportsmanagement.co.uk/digital 23
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84