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heaLth and fitness


Pulse secures Craven District Council deal


Pulse has announced that it has been appointed as the preferred fitness equip- ment supplier to Craven District Council, following a tendering process. Te deal will see Pulse work on a new


70-station gym at Craven Swimming Pool and Fitness Centre, with the total solution contract worth in excess of £150,000. Pulse will provide group cycles; free


weights; resistance and cardiovascular machines; and integrated Smart Centre gym management software at the new- look gym as part of the agreement.


Lords publish lifestyle findings


A new report from the House of Lords Science and Technology Sub-Committee has called for new measures to be implemented in order to encourage lifestyle changes. Behaviour Change said


that “nudging” is unlikely to be successful in promoting a healthier lifestyle and behav- ioural changes required to address key social issues. It follows a year-long probe


into how the government looks to change the behav- iour of individuals and found that isolated “nudges” are not effective in achieving their aims. Te committee has now called for new mea-


‘Nudging’ is unlikely to encourage people to alter unhealthy lifestyles


sures – including some regulatory – to drive the behavioural and lifestyle changes needed to combat some of the UK’s social problems. In the report, it was also found that current voluntary arrangements with businesses – with


Banstead’s leisure centre will now include a pool


Green light for new Banstead Leisure Centre


A new leisure centre for Banstead will incorporate a 25m, six-lane swimming pool aſter the project was given the go ahead by Reigate and Banstead Borough Council. Te full council adopted a recommenda-


tion to develop the new Banstead Leisure Centre in Merland Rise, which had been agreed by the executive in late July. Wet facilities – also including a 13m x 7m


teaching pool – are to be included in the scheme, despite being initially scrapped in November 2010 following a review of the local authority’s investment plans.


New GP referral scheme for Covent Garden


A new exercise on referral scheme will be launched by the Jubilee Hall Trust in Covent Garden, London in September. Te programme has been set up in part-


nership with NHS Westminster but will be entirely funded by Jubilee Hall. Residents who have specific conditions will be able to be referred to Jubilee Hall by GPs for one-to-one sessions with a highly qualified instructor over a 10-12 week period. ‘Exercise on referral’ has been used


nationally to successfully treat conditions ranging from osteoporosis to depression.


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regards to public health – have major flaws and should be dropped in favour of regulation. Committee chair Baroness Neuberger said:


“Tere are all manner of things that the gov- ernment want us to do – lose weight, give up smoking, use the car less, give blood – but how can they get us to do them?”


IHRSA report reveals UK market’s value


The latest edition of the IHRSA International Report: Size and Scope of Key Health Club Markets has estimated that the UK’s health and fitness market generated rev- enues of £3.7bn during 2010. Charting the key markets


in Europe and Asia-Pacific, the study shows that while Italy has the most number of health clubs (8,300 facili- ties) in Europe and Spain the most members (8 million), it is the UK that generates most money from its 7.4 million members and 6,000 clubs. Te German market is among the lowest


for total market penetration (9.69 per cent of the population are members of a health club) while Spain (19.7 per cent of population are gym members) is among the highest.


IHRSA found the UK generated most money from clubs and members According to IHRSA’s report, “6.9 million


[UK] consumers claim to exercise at least 30 minutes, three times a week”. To read more about the IHRSA report, see July’s Health Club Management (p.20).


Councillors back £2.5m Worle proposals


North Somerset Council’s (NSC) executive has “welcomed” plans for a new development com- prising sports facilities and learning disabilities services in Worle, Weston-super-Mare. Te £2.5m complex is to include a full-size artificial turf pitch with floodlighting; a gym;


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


a dance studio; a multi-purpose sports room; and indoor and outdoor changing areas. Located at Worle Community School, the


adult day care services would operate during the school day and the school would have use of facilities for curriculum-based purposes.


Twitter: @leisureopps © CYBERTREK 2011


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