L
ee Valley White Water Centre in Hertfordshire has implemented Clarity Commerce Solutions’ ClarityLive online bookings software to ensure that the customer booking experience is as smooth and profes- sional as possible.
Positioned on London’s doorstep,
Lee Valley White Water Centre is the venue for the canoe slalom during the 2012 Olympic Games, and also pro- vides recreational white water rafting and canoeing. Having created such a cutting edge facility, the Lee Valley White Water Centre team were deter- mined to make every stage of the customer journey enjoyable and con- sistent with their brand image. When the team decided to imple- ment the ClarityLive online booking solution, customer convenience, busi- ness efficiency and system security were key requirements. ClarityLive software gives users com-
plete freedom when it comes to web page design. This allows the centre to
ISSUE 2 2011 © cybertrek 2011
customise its online book- ings service within the wider website look and feel. “We are very proud of the look, feel and func- tionality of the ClarityLive online booking system. It complements the centre perfectly,” says Bill Moran, senior operational manager at Lee Valley Regional Park Authority (LVRPA). “Fifty one per cent of our bookings to date have come through online sales.” Having such a high level of online bookings has an added benefit of resulting in shorter queues at the front desk, adds Moran. In order to ensure the system opti- mised customer convenience, the LVRPA management team looked at other operators’ online bookings proc- esses before designing their own. “Don’t be confined to your own spe- cific industry – there are plenty of clever, transferable ideas already out there,” advises Moran. Software part.
“Don’t be confined to your own specific industry – there are plenty of clever, transferable ideas already out there.”
Bill Moran, senior operational manager, Lee Valley
Regional Park Authority
ner Clarity’s multi-sector experience proved invaluable in this regard. “Our ClarityLive solution has best-of-
breed features built-in from our work in the leisure, hospitality, retail and entertainment sectors,” says Clarity’s Kevin Anson. Security is always a key operator concern, and ClarityLive pro- vides multiple security layers using Microsoft Windows Server/Internet Information Server technology. Clarity’s multi-sector experience
was crucial to the wider ClarityLive lei- sure management system installed for LVRPA, spanning diverse attractions.
Read Leisure Management online
leisuremanagement.co.uk/digital 61
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