SALES & MARKETING IN BRIEF


IHG receives Carbon Trust recognition InterContinental Hotels Group (IHG) has been awarded the Carbon Trust Standard for all UK owned and managed hotels and its UK offices. The endorsement has been created by the Carbon Trust and is designed to help companies demonstrate they are tackling climate change and have made genuine reductions in their carbon emissions. Companies and organisations that receive the recognition will be able to communicate their efforts by using the Carbon Trust Standard logos in all of their marketing materials and branding.


Website to promote maritime heritage A new website has launched to


help promote a wide range of maritime heritage attractions along the Channel and southern North Sea coasts. The new maritime-history.eu website is part of the wider HMS project, which launched in 2009 and received funding through the European Interreg IVA '2 seas' programme. Medway Council led a total of 30 partners from Europe and the UK in the creation of the website, which aims to make more people aware of maritime heritage.


Merlin sales deal with caravan website Merlin Entertainments is


further tapping into the UK's staycation market by agreeing a marketing deal with accommodation search website pitchup.com. The website will provide camping, caravanning and lodge options for users seeking accommodation near any of the 23 UK Merlin Entertainment attractions. A dedicated page, www.pitchup. com/merlin has been set up to display all local accommodation options for the attractions.


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news & jobs at www.leisureopportunities.co.uk Parkwood launches Sway Dance brand


Operator working with dance instructor Ida Freeman to design bespoke range By Tom Walker


Health club and leisure centre operator Parkwood Leisure is to launch a new national dance brand called Sway Dance. To be rolled out across all of


its 87 clubs in January 2011, the launch is part of Park- wood's strategy to benefit from the increasing popularity of dance in the UK. The group is working with


dance instructor Ida Freeman, who has been tasked with creating a bespoke range of high quality teaching resources. Dancers will be able to work


towards nationally recognised dance qualifications as part of structured dance classes designed to appeal to all age groups and abilities. Initially Sway Dance will offer three


Dance classes will include a mixture of styles, such as cheerleading


core dance disciplines; street dance, ballet and ballroom. The courses will support


local bespoke additions, such as belly dance, cheerleading, salsa, jazz, jive, contemporary and free style. Chief executive of Parkwood Leisure, Andrew Holt, said:


Luminar confirms MOS tie-up By Tom Walker


Nightclub operator Luminar has confirmed that it has teamed up with Ministry of Sound (MOS) as part of a wider bid to reverse a decline in revenue. During the six months to the


end of August, the group reported a 20.8 per cent decrease in overall sales compared with the same period last year. Across 76 venues, admission


revenue fell by 26.5 per cent and footfall fell by more than 19 per cent against the first half of last year - a decline the group now aims to reverse. Luminar said that the


partnership with Ministry of Sound aims to deliver events through the Hed Kandi and Dance Nation brands that would sit alongside its "mainstream" offer.


"Parkwood Leisure will use Sway Dance as an extension to our sports development strategy. "These classes will further


increase the utilisation of our centres, whilst promoting individual health in support of the government's Healthy Living Agenda."


LOCOG unveils ticketing details


The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has revealed its pricing structure for the 26 Olympic events. Tickets are due to go on


Luminar operates 76 venues The group also announced


that it had signed up live acts, such as Calvin Harris and Basshunter, to perform in its clubs as part of an operational change. Students will also be targeted


through the Fuzzy Logic brand to launch during Freshers' Week, while a selective programme of club refurbish- ment will commence over the coming half year.


Read Leisure Opportunities online www.leisureopportunities.com/digital


sale in March 2011, with 8.8 million to be made available for Olympic events. LOCOG said around 2.5 million will be priced at £20 or less as part of a range of options, with two thirds to be made available for no more than £50. Thousands of schoolchil-


dren are also set to benefit as part of a new scheme, called London 2012 Ticketshare, which will see 100,000 tickets being donated to schools.


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