Section B A
Message from the President t Fifth Third
Bank we histori- cally celebrate
the time between
Thanksgiving and Christmas as the Season of Caring. There is so much more that we do around our year-end holidays besides simply giving and donating.
In fact,
in these difficult financial times we are often stretched as individuals to give as much as we may have in the past. But that is where our sharing takes over.
The Season of Caring
Perhaps the most important gift we give this year will be our time. Time to volunteer where a non-profit needs more hands. Time to prepare a hot dish for a neighbor. Time to work at a charity fund-raiser. At the Bank we are giving of our time to help educate the community on how to navigate through these
THE MICHIGAN CHRONICLE
November 10-16, 2010
Fifth Third Turkey Trot ‘The parade before the parade’
David Girodat
rough economic waters. The Season of Caring
In this edition you will read about the Fifth Third Bank Give Me Five program de- signed to help those that are struggling to put food on their tables. During the month of November Fifth Third Bank employees will have the op- portunity to donate $5.00 or more if they desire to feed a family. All monies collected will be donated to the Glean- ers Food Bank to provide our neighbors with a holiday meal.
The Season of Caring
I was proud as Fifth Third employees gave to the United Way Campaign, allowing us to meet our financial and participation goals for the 2010 Drive. Our United Way Captains put some innovative ideas together that helped the fundraising effort while fueling employee engagement. In addition to the Annual United Way Silent Auction, there were several bake sales, an ice cream social, chili cook-off and hole in one and closest to the pin putting contests.
The Season of Caring
Fifth Third Bank employees show they care by volunteer- ing in the communities in which we live and work. We refer to this type of volunteer- ism as “sweat equity philan- thropy.” This way of caring is as vital as writing out a check. And when you volunteer your time and provide compassion, because you are truly giving of yourself in addition to your resources.
The Season of Caring I know we will be using this
time at the Bank to look for additional ways to share of our time and resources with the community.
I hope that
you too might find some ways to show you care to people you work with, your family and your community this holiday season.
America’s Thanksgiving Day Parade is one
of the great traditions in Detroit. Families from around Southeast Michigan, numbering close to a million strong, make the annual pil- grimage every Thanksgiving day to Woodward Avenue to “do” the parade, and kick off the holiday season.
But before the parade each Thanksgiving
morning, there is another parade of sorts. Tens of thousands intrepid souls participate in the ambitious trek to Woodward Avenue as a traditional way to kick off their Thanksgiv- ing holiday. They rise early, find their way to Cobo Center and confront the most unpre-
dictable elements, all to run in the annual Fifth Third Turkey Trot.
Runners by the thousands line up to do
the Turkey Trot (10K), Mashed Potato Mile, and the Stuffing Strut (5K). The 28th annual Fifth Third Turkey Trot is not only the largest 10K run in Michigan, it is the most colorful. Hundreds of runners wear costumes. To en- courage even more galloping masqueraders, race organizers have set up a special cos- tume corral at the start of the course. Awards are handed out for the best and most inven-
See Turkey Trot page B-2
Your Brand of Giving Personal
Giving. So much can be
Branding By Chris Bryant BRAND STRATEGIST
David F. Girodat President, Fifth Third Bank, Eastern Michigan
Chris Bryant
summed up in this one six letter word. People’s lives have been forever changed as a result of it. It touches the heart s t r i n g s in amaz- ing ways, both for the recipi- ent and
the giver. It makes us feel good, shows that we care and others care about us. Giving can make or break relationships and even busi-
nesses. When you truly give to your customers in a way that exceeds expectations you create a level of loyalty that is hard to beat. You build emotional bonds where cus- tomers refuse to buy from anyone else and will drive farther and even pay more to do business with you.
Loyal customers will also con-
vince their friends and family to buy from you as well because they want them to experience your unique brand of giving. Whether you’re a college student, new hire, sales professional or seasoned execu- tive; decide to become known as a
giver. John D. Rockefeller was not only known as one of the richest men, he was also known for giving away money to adults and children wherever he went. He lived by the motto, “Gain all you can, save all you can and give all you can.” I’ve found the greatest gifts of all can be time, a listening ear, helpful advice or simply a good laugh.
It’s true that we make a living by
what we get and a life by what we give. As we approach the holiday season many will be in the spirit of giving which is a good thing. I propose we move beyond just the season of giving to a lifestyle of giving. That’s what great brands are made of.
Here’s wishing you a brand
YOU day! Chris Bryant is a leading author-
ity on personal branding, customer service, leadership development and business etiquette who is a former director of staff training and speaker for the Ritz-Carlton Hotel Company. As a keynote speaker, consultant and executive coach his clients include Nestlé, Chrysler, Mattel, Black Enterprise magazine, the Miss Asia USA Pageant and the U.S. Department of Treasury to name a few. For more information visit www.ChrisBryantPresents. com; send e-mail to Info@ChrisBry-
antPresents.com or follow Chris on Twitter @BuildingMyBrand.
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