international in brief...
new clubs for crunch US health club operator Crunch has launched two new clubs – just a year after fi ling for bankruptcy and changing ownership. In June, Crunch added two clubs
to its portfolio, both former Gold’s Gym sites in the San Francisco Bay area, bringing its total to 21 sites. The chain now has eight clubs in San Francisco, with the remainder in New York, Los Angeles and Miami – it exited the Chicago and Atlanta markets during its bankruptcy and sale proceedings last year. Crunch has also announced a new
location in a suburb of Portland, Oregon, as part of its new venture into franchising. This club will open in September, offering lower membership rates – from US$9.95 (£6.60) to US$19.95 (£13) a month.
healthcity buys basicfit HealthCity International and BasicFit have announced that an agreement has been reached concerning HealthCity’s takeover of all 32 BasicFit centres: 31 in the Netherlands and one in Belgium. This deal consolidates
HealthCity’s leading position in the Dutch fi tness market, giving the operator a foothold in the budget club segment. The BasicFit sites will continue to be run as budget clubs, complementing HealthCity’s existing full service facilities. HealthCity aims to have a fi tness
centre in every large and medium- sized city in the Netherlands.
shokk no.11 in denmark SHOKK is due to open its 11th youth gym in Denmark this month thanks to a franchise deal with gym chain Fitness4you. Fitness4you has recently opened
its fourth facility – located in Denmark’s third largest city, Odense – which is where the new SHOKK youth gym will launch. The facility already offers a
large training area, two studios, a wellness area and a kids’ games room. It is the fi rst of Fitness4you’s sites to offer a SHOKK youth gym.
14 Mike Antoniades (foreground)
news running school enters ireland
The Running School® has opened its fi rst franchise in Ireland, at the Sports Injuries Sports Medicine Clinic in Castlebar, County Mayo. Founded by Mike Antoniades, The
Running School is a franchise-based concept designed to teach anyone –
from children to elite athletes – how to run faster and more effi ciently in the space of six hours. The Sports Injuries Sports Medicine
Centre – which offers a physio clinic, rehab room and performance centre (gym) – has an existing client base comprising both recreational and elite athletes. The Running School concept has been introduced not only to help improve performance and speed, but also to ensure that clients in the fi nal stages of rehab are running effi ciently before ramping up their training. It will operate as a full franchise operation on- site, with staff being trained in all of the methodologies and protocols. The Running School now hopes to roll
vivafi t: indian master franchise The Running School was founded by
out further franchises in Ireland, as well as expanding operations in the UK.
Vivafi t, the women-only fi tness chain, has signed its fi rst master franchise deal to expand the brand into India. The master franchisee, Manisha
Ahlawat, will open the fi rst Indian Vivafi t in Delhi in October 2010. The aim is to reach 25 new centres in 2011, and to open more than 1,000 Vivafi t gyms across India over the next 10 years. “We want to focus on expanding into
the BRIC high-growth countries: Brazil, Russia, India and China,” says Pedro Ruiz, CEO of Vivafi t. “Latin America is also a priority area for us.” In the European marketplace, the
brand plans to extend its presence to countries such as Italy and Germany.
Vivafi t aims to open more than 1,000 gyms in India over the next 10 years
us army opens its largest fi tness facility
The US Army has created its largest ever fi tness facility, at the Fort Bliss army base in El Paso, Texas. The 8,920sq m (96,000sq ft) Joshua W Soto Physical Fitness Facility has been named after a solider who died in combat in Iraq last year. It offers a 930sq m (10,000sq ft) weights room, a 210-station CV area, and a group cycling studio with space for 60 bikes. There’s also an indoor running track, a combat room, two basketball courts and a fi tness assessment room, plus
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conference facilities and a 186sq m (2,000sq ft) recreation space with pool tables, gaming equipment and computers for soldiers to use. The new facility is just one of a
number of projects undertaken at Fort Bliss to accommodate increased troop levels, which have more than doubled over the last fi ve years; the army is reported to have spent about US$1bn (£666m) on construction there last year alone. Base Realignment and Closure also provided US$2m (£1.3m) in funding.
august 2010 © cybertrek 2010
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