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Leading hotels serve 'cuppas for careers'

New campaign reveals drinking tea is able to help raise much-needed funds for the sector


SAM COULSTOCK is customer relation- ship director at Springboard UK

imes are hard for charities to get the level of funding that is required for us to carry out our

important work for the industry. So we have to come up with new and easy ways to make some cash and for most of us, what can be more natural than drinking tea? And for many top hotels, serving tea is just part of routine good service – whether it's a solitary cuppa or an elaborate, quintessentially British mid-afternoon ritual involving cakes, scones and sandwiches. So, as the 17 hotels participating in

Springboard's 'Serve Tea to Start a Career' event were delighted to discover,

raising money for charity can be actually quite simple. By going about their normal business of serving afternoon tea on 3 July, they were in fact helping to raise vital funds for Springboard's Summer School Programme. Most, like The Goring, Royal Garden Hotel and Swissotel The Howard chose to pass on all or half of their afternoon tea takings to Springboard. We're very grateful to the hotel industry for their terrific

support for this simple but effective fundraising activity. The idea came about as we wanted to take out much of the

hassle of fund-raising for hoteliers. This time, there were no tickets, no tables or seats to buy. They could sit back and help a young person start a career simply by serving Afternoon Tea. Springboard will invest all the proceeds to ensure that students leaving school and college this summer can make an easy transition to the industry. Newly-crowned Catey manager of the year, David Morgan-

Hewitt, who as managing director of The Goring helped to hatch the idea with Springboard, said: 'The wonderful thing about this very successful initiative is that none of the hoteliers had to do anything except sign up. Customers just came, drank tea and gobbled up cream cakes while as hoteliers we knew that once again we were helping to support one of our most important industry charities." While their support may have seemed effortless, the impact

of each hotel's commitment will be huge. Every £500 raised means that one school or college leaver aged 16-25 years will have the chance to complete a three-week structured training and work placement programme designed to support their transition from school to work or full-time education. It will also equip them with qualifications linked to a job. Naturally, a second 'Serve Tea to Start a Career' campaign is already being planned for next year.

22 The two-year scheme has been delivered in partnership with CYQ

EHFA initiative enters final phase Pan-European training programme nears completion

By Tom Walker An initiative designed to establish a pan-European set of standards for trainers in the health and fitness sector is entering its final phase. Spearheaded by the

European Health and Fitness Association (EHFA), the two-year European Accredita- tion – Fitness scheme has been funded by Lifelong Learning Programme and is entering its final four months. The initiative, which has been

delivered in partnership with UK-based awarding body CYQ,

is designed to enable health and fitness sector training providers and national associations across Europe to be accredited against the EHFA standards for fitness instructing and personal training. CYQ director of awarding

Jenny Patrickson, said: "The project has enabled us to streamline the accreditation process, making it simple and easy to follow, and we have been able to translate accredi- tation documents into French, German, Italian, Portuguese, Swedish and Dutch to make the process more accessible."

Economy boosted by VQ increase

New figures have shown that leisure, travel and tourism were among the sectors to benefit from an 11 per cent increase in the number of vocational qualifications (VQs) awarded last year. According to the statistics

released to mark this year's VQ day, the number of people that have achieved qualifications in leisure, travel and tourism has increased by nearly a quarter as a result of

Read Leisure Opportunities online

the 2012 London Olympic and Paralympic Games. Lord Baker, chair of

independent education foundation Edge, said: "For three years in a row we have seen a rise in vocational qualifications awarded. "But, we must not be

complacent as there is still room for improvement to ensure that all young people have access to the many paths to success available."

© Cybertrek 2010

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