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news & jobs at Woodland Trust reveals new-look brand

UK conservation charity adopts "new approach" following major strategic review By Pete Hayman

A new strap-line – More Trees, More Good – has been adopted by the Woodland Trust as part of a "fundamental shift in approach" to its conservation work across the UK. The organisation has

relaunched its brand following the completion of a major inter- nal strategic review, with the new look designed to reflect its long term vision to increasing the amount of native woodland. As part of its new vision, the

Woodland Trust is aiming to plant 20 million native trees across the country a year; a significant increase on the current 6 million trees planted every 12 months. A series of projects will be

unveiled under the More Trees, IN BRIEF

New £1.7m PR scheme for Irish Sea towns A £1.7m project is being

The trust has adopted a new strap-line as part of its brand revamp

More Good brand, including a team of advisers to offer guidance on planting trees and accessing government funding as part of large-scale schemes. The Woodland Trust also

plans to share some of the costs and provide expertise for smaller projects and ensure that

Tourism plan for Norfolk Broads

free or reduced-price tree packs are made available to community groups and schools. Woodland Trust chair Clive

Anderson said: "We realise 20 million trees is a huge task but an increase in tree-planting rates is essential, and we can't do it alone."

LOCOG unveils 2012 mascots

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has unveiled the two mascots for the 2012 Games – Wenlock and Mandeville. Olympic mascot

The plan is designed to create "a new awareness" of the Broads By Martin Nash

The Broads Tourism Forum and the Broads Authority have combined to create a new image for the Norfolk Broads under the tagline 'Britain's Magical Waterland'. The area is one of Norfolk's

largest tourism draws as well as one of the UK's most popular destinations for boating and angling holidays. It is also a

© Cybertrek 2010

haven for some of Britain's rarest birds and wildlife. The campaign describes the

Broads – a member of the National Parks group – as "a magical place where land and water, people and nature meet." Broads Tourism Forum chair

Ian Russell, said: "We need to create a new awareness and perception of the Broads, ensuring that it is understood by all as a unique destination."

Wenlock has been named after the village of Much Wenlock in Shropshire, home of the Wenlock Games that are credited with inspiring the creation of the modern Olympic Games towards the end of the 19th century. Meanwhile, Paralympic

mascot Mandeville has taken its name from a hospital in Buckingham- shire, where Dr Ludwig Guttmann encouraged former soldiers with spinal injuries to take up sport.

launched to improve the perception of four towns on both sides of the Irish Sea. The three-year BRAND project centres on Rhyl and Holyhead in Wales, as well as Athy and Dun Laoghaire in the Republic of Ireland. All four towns have a history of regeneration projects, and all have difficulties in the way in which they are perceived by residents, businesses and the tourism and hospitality sectors.

Brighton and Hove Albion nets ground deal Brighton and Hove Albion

Football Club has announced that its stadium at Falmer, East Sussex, will be called the American Express Community Stadium after securing a sponsorship deal with the company. The financial and network services provider is one of the area's largest private- sector employers and has finalised a "multi-year naming rights" agreement with the League One club, which aims to move to the 22,500-seat venue in time for the 2011-12 season.

BP's sponsorship of Tate Britain criticised A number of artists have

signed a letter that criticises BP's continued sponsorship of Tate Britain following the recent oil spill in the Gulf of Mexico off the coast of the US. The letter – published by the Guardian – said the BP logo was a "stain on Tate's international reputation" and the other museums and galleries that accept sponsorship from the company. Oil companies, including BP, have also been accused of sponsoring arts institutions to divert attention from "their impacts on human rights, the environment and the global climate".

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