tourism
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UK tourism set for 'bumper' year
Study reveals increasing number of Britons opting for a domestic break
By Pete Hayman
Britain's tourism industry is set for another
"bumper" year after new research by BDRC
Continental revealed that more than
two-thirds of adults said they were likely to
leisure media
book a UK holiday in 2010.
According to the survey, the weak pound
sTudIo
and frustration with air travel has contrib-
uted towards an increase, from 25 per cent
in 2009 to 31 per cent this year, in the
number of people who believe the UK is a
Industry-leading
more attractive holiday destination.
Seaside breaks are expected to retain The UK is set to retain its tourism appeal
marketing and
their popularity in 2010, despite last
summer's poor weather conditions, after it particularly against the euro. The UK
design services
was reported that 38 per cent of all UK tourism industry needs to continue to focus
holidays already booked will be taken in on delivering two key components to
With more than 30 years’
coastal locations. ensure it takes full advantage of this trend
Steve Mills, director of the tourism, travel and makes Britain the destination of choice
experience, leisure media
and leisure team at BDRC, said: "The acid in the future – that they are value for
studio will work with you test will be when sterling strengthens, money and provide quality of service."
to create bespoke print
and web solutions to
Cardiff Airport unveils development scheme
power your marketing
By Pete Hayman
w Web design
w
Cardiff Airport has unveiled plans to extend
Email marketing
its terminal building, linking the departures
w Contract publishing
and arrivals halls into one common area, as
part of a bid to improve the facility.
w Graphic design
The project, which was first put forward
w Digital turning pages
in March 2009, has reached the planning
stage and is expected to create new food
w Image retouching and retail units when complete.
Plans also include relocating the security
w Illustration
control point for departures to the first
w Advertising design
floor, and the redesign and landscaping of
Cardiff Airport aims to improve its facilities the approach areas in front of the terminal.
w Direct mail
w Print
Isle of Man reports inbound tourism increase
LET US QUOTE YOU
The Isle of Man Treasury's economic The new figures also reported a 5.9
affairs division has reported a 4.3 per per cent increase in the number of
cent increase in the number of people leisure visitors during 2009.
travelling to the island in 2009. Martyn Quayle, the island's tourism
Contact Tim Nash
More than 278,000 people – com- minister, said: "Many more millions of
Tel +44 (0)1462 471917
pared with 275,203 in 2008 – visited the pounds have been circulating within the
Isle of Man during the 12-month period, accommodation sector, air and sea
timnash@leisuremedia.com
including business and day trips, as well carriers, bars, cafés, shops and restau-
as visits to friends and relatives. rants, all of whom will have benefited."
22 Read Leisure Opportunities online www.leisureopportunities.com/digital © Cybertrek 2010
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