Figure 4. Good news: The majority of mem-
bers perceive their club as clean.
What degree of cleanliness would you
assign to the health club or gym you
currently use?
neither unclean
or clean; 6%
unclean;
10%
clean;
84%
n=600
Figure 5. When members perceive the club
as clean, they are more likely to be satisfied
with their club than members who perceive
the club as unclean (Figure 6).
How satisfied are you with the health club
or gym you use?
neitherdissatisfied
norsatisfied;7%
dissatisfied;
10%
satisfied;
that when “people come in they want to Kathy Langlotz, general manager & co-owner
83%
see a clean locker room and that the equip- of Aerofit Health & Fitness, a multipurpose
ment they will be working out on is clean.” club company with two locations in Bryan,
And David Stemplar, general manager at TX, agrees: “Our philosophy is that not
n=299
the World Gym Wantagh, a 25-year-old everybody knows what the best treadmill
multipurpose facility serving the south is, but they know if it’s clean.” Facility
shore of Long Island, comments: “I think hygiene becomes mission-critical when we
Figure 6. Member satisfaction with current
you can have older equipment and older see the connection between the member
health club when club is perceived as un-
televisions, but if the club isn’t clean, [the perception of cleanliness and overall
clean.
members and prospects] are not going to member satisfaction. An overwhelming
be interested [in the club].” majority (84%) of members perceive their
club to be clean (see Figure 4). Of these
The Perception of Club Cleanliness members who perceive their club as ex-
and Member Satisfaction tremely clean, 83% are satisfied with their
dissatisfied;
Every contact with members—from their current health club (see Figure 5), while
satisfied;
39%
43%
front desk check-in, to the ease in which only 43% of the members who perceive
they can access available equipment, their club as unclean are satisfied with
neither
to participating in their favorite group their club (Figure 6).
dissatisfied exercise class—is an opportunity to make
norsatisfied;
18%
the experience a positive one. Common
sense indicates that the club operator’s
n=61 objective should be to keep the club clean.
2008 IHRSA’s Guide to Health Club Cleanliness 5
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