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Hort forum back with one-day format
rowers who are superstitious
may wish to “play it safe” and
Compact Orchard and Soft Fruit
awards will be made.
the Okanagan Tree Fruit Cooperative,
will talk about the opportunities and
Friday, Nov. 13. If that’s the case, they
avoid their normal routines on
can join their colleagues at the 40th
be workshops on the environmental
From 2 p.m. to 3:30 p.m. there will challenges in an integrated fruit
annual Horticultural Forum, put on by
farm plan programs, horticultural
industry.
the B.C. Fruit Growers’ Association in
practices for new varieties of apples
Penticton.
and farm safety; as well as trends in
presentation on the future of the
Hughes will give the final
growing cherries, insecticides and
Okanagan tree fruit industry at 4 p.m.
this year’s day-long event, which is
New Varieties will be the theme for fungicides for tree fruits. p
Following the workshops and
usually held mid-week. Last year’s was
At 3:30 p.m., Gary Schieck, CEO of until 6 p.m.
resentations, there will be a social
scheduled for a Saturday, but was
cancelled because the valley was split
by closure of Highway 97 when a
landslide threatened to cover the road
where widening work is under way,
between Peachland and Summerland.
coffee and muffins available in the
Registration opens at 7 a.m. with
trade show area and the official
opening is at 8 a.m.
Hughes of Great Britain, who will open
Special guest speaker is David
the forum talking about earning
premium prices for premium products
in the face of tough commodity
competition.
Marketing at Imperial College in
Hughes is professor emeritus of Food
London. He is a speaker on global food
industry developments and says he can
help farmers work out the commercial
implications of change in their industry
and how they might respond to combat
threats and embrace opportunities.
leading-edge research on food industry
Hughes says he keeps abreast of
strategic management issues.
ethical consumerism, and his client list
He has published on such topics as
has included such heavy hitters as
McDonald’s, Kraft Foods and Loblaw’s.
a.m. on the question of matching
Hughes will also be a panelist at 11:15
varieties to markets, with Del Feigal,
manager of the Auvil Fruit Company’s
largest orchard near Vantage, WA. It
produces apples on more than 1,000
acres, while the other two Auvil “fruit
ranches” combined total 350 acres.
on horticultural management practices
Feigal will be speaking at 9:30 a.m.
for developing good fruit quality.
the Okanagan Plant Improvement
John Kingsmill, general manager of
Company, will talk next about new
varieties decisions and made-in-
Canada strategy.
presentation of the Golden Apple,
After lunch, at 1 p.m., the annual
30
British Columbia FRUIT GROWER • Fall 2009
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