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The show may have been quieter than usual, but those who did attend were there to buy, with strong leads generated
the touch of a button, and is also able to All Life Fitness equipment now
run reports, set targets and create and includes docking for an iPhone, as well
publish timetables. as for an iPod and Nike+.
Life Fitness launched the Optima Marpo Kinetics’ VECTOR is a seated
Series, a 20-piece strength training line trainer designed for group or individual
including single and multi-exercise strength and cardio programmes. Small,
machines, benches and racks. The first portable and easy to use, it involves
13 pieces were on display, with the hauling in a rope and provides fast,
remaining seven due to be introduced effective upper-body workouts. The
later this year. Easy to use and durable, patented isokinetic braking system
with a space-saving style, the machines adapts to each user, while its focus on
have low-profi le, fully-shrouded towers the upper body means it’s suitable for
with weight stacks that provide those with lower-body injuries.
drop-down increments for fi ne-tuning
weight adjustments. Matrix Fitness Systems launched the
Meanwhile, a ‘buddies’ feature has Matrix 1 Series, a new line of value CV
been added to the Life Fitness Virtual products comprising the U1x upright
Trainer website. Operating in a similar cycle, R1x recumbent cycle, E1x elliptical, Marpo Kinetics launched its VECTOR
way to social networking sites such and T1x and T1xe treadmills. All feature seated trainer, which delivers an
as Facebook, users invite friends and intuitive controls to appeal to users of all intense upper-body workout
family to be their ‘buddies’. They can levels of experience. Also launched were
then create and share cardio workout the T3x and T3xe treadmills, engineered Matrix also unveiled the G7 Series,
programmes with each other. “Research to withstand heavy-duty use. All four a premium strength training line. The
shows that social interaction is a key new treadmills have a sleek, space- units have a very low profi le and aim
motivator when working out,” says efficient design, a low step-up height of to be less intimidating to beginners and
John Stransky, president of Life Fitness. 7.5” for easy access, and include the the deconditioned while still providing a
“Technology now enables us to replicate Ultimate Deck System, which absorbs superior user experience. An integrated
the motivation of exercising with friends impact and provides more than 25,000 system tracks equipment usage,
when you work out alone.” miles of maintenance-free performance. allowing operators to better estimate
may 2009 © cybertrek 2009 Read Health Club Management online 59
healthclubmanagement.co.uk/digital
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