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■ Community Profile: NEWPORT NEWS


Jim Scanlon’s grocery store is part of a revitalization effort in the city’s Southeast Community.


Revitalization and innovation


Newport News seeks opportunities as the city continues to change by Elizabeth Cooper


S 74 OCTOBER 2016


hoppers in Newport News’ Southeast Com- munity are finding an


abundance of fresh fruits, crisp vegetables and choice meats at Jim’s Local Market. But just as important,


the grocery store is provid- ing jobs plus nutritional and financial guidance to residents of the economically depressed neighborhood, helping to


boost their community pride. Bayport Credit Union has a branch in the store, giving many residents their first access to banking services, and it will offer financial literacy classes in the store’s com- munity room. Bon Secours Virginia Health System meanwhile is teaming up with the store to promote good nutrition. Eighty to 85 percent


of the store’s employees live in the Southeast Community. Florence Kingston,


Newport News’ economic development director, says those added touches are important to the city’s efforts to revitalize a neighborhood where the unemployment rate hovers around 20 percent and half of the residents live below the poverty line. “It’s using


Photo by Mark Rhodes


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