NEWS International


There is a greater need for sustainable shelf ready packaging


The ongoing rise of the discounters and the resulting demand for quality SRP (shelf ready packaging), coupled with


a growing focus on sustainability, are the primary factors expected to shape the corrugated sector in 2016 – according to SUN Automation Group, a recognised leader in the global corrugated sector. Whilst discount stores have undoubtedly dealt a blow to the big supermarkets during 2015, convenience stores have also made a


mark with consumers turning to quicker, more frequent shopping trips. Aldi became the UK’s sixth largest supermarket last year, overtaking Waitrose, and between 2010 and 2015 the discount retailers grew at more than twice the rate of the ‘big four’. This has led to a growing demand for top quality SRP – thus helping to underpin the popularity of corrugated as a sustainable, protective and practical packaging solution. Sustainability is also now a consideration in its own right, as European corrugated printers face higher than ever levels of environmental regulation, echoed by a genuine desire from many companies to improve their sustainability credentials – but without impacting negatively on profits. Rob Dal Lago, SUN Automation’s general manager EMEA, explained: “To improve sustainability box plants need to identify trends in the market and position their products and services accordingly: waste, water usage and inks are all key areas for consideration. Thanks to ongoing competition within the corrugated sector,


plant margins have historically been very tight, so if all suppliers are competing more or less equally, the edge of sustainability may be the deciding factor in winning a contract.” In addition, as the industrial sector moves inexorably towards the adoption of Industry 4.0, where all manufacturing and related processes are interlinked and coordinated, there is a greater focus on minimising errors and defects that can impact the bottom line. Daniel Bosma, SUN Automation sales manager EMEA, added: “The principle behind Industry 4.0 is a work-in-progress and some distance in the future for the majority of box plants, but the principle is the same as currently – improving quality and minimising errors in order to increase profit margins. “For those companies just starting on this journey, making the most of their current plant, perhaps by enhancing existing equipment with retrofitted SUN Automation components, could help them achieve zero defects and optimal productivity.”


www.sunautomation.com


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