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Media Partners SEPTEMBER 2015 THE EUROPEAN TRADE MAGAZINE


Contents FIRST WORDS The most interesting trade news of the


past few weeks has undoubtedly been the decision by Golf Europe to postpone their 2015 Show with the view to relaunching in 2016. Whilst the organisers are naturally


putting a brave face on proceedings, it comes as no surprise .The timing of the show has to come under scrutiny with competition from the Harrogate Golf Show and the Nordic Golf Show at a similar time of year and let’s face it, Augsburg is hardly the most inspiring of locations. I hope the exhibitors are able to


REGULARS


4 News Galvin Green- Powakaddy


10 News Twitter Trade Talk


16Products Round-up


20 PGAE Exclusive Golf Travel


30 Showcase Simulators


32Showcase Rangefinders


38 Mulligan The Independent Voice


18 Cover Story Lynx Golf


22 Field Report SkyTrak


24Field Report Odyssey


26Reviews SwingCaddie


SGBGOLF is published by Datateam Business Media Ltd Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham | afordham@datateam.co.uk T: 01622 699159 Publisher:Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder | pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer | rpunyer@datateam.co.uk T: 01622 699135 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand mediasolutions.co.uk Production:Design and Media Solutions Circulation: Perception Media Products & Services Limited, datateam@pmps.info


take stock and come up with a viable alternative for 2016. For me, location has to be the number one priority…


In this issue, there is some field work from Duncan Lennard as he finds out the latest from FootJoy and Odyssey and we provide some top tips for creating SEO Content.


Enjoy the issue.


Alex Fordham, managing editor Twitter: @SGBAlexFordham


FEATURES


7 Ecommerce 5 Top Tips for Creating SEO Content


14Field Report FootJoy


Issue No. 144 On the cover:Lynx Golf


Which three-time European Tour Winner have Lynx just signed?


SIMULATORS & RANGEFINDERS SKYTRAK GOLF ODYSSEY PUTTERS


The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2015. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.


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