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www.edtechnology.co.uk | T: @Educ_Technology
PROMOTION: XEROX | 35
EDUCATION
PROFESSIONALS ORDER ONLINE TOO
Personal and professional have common careabouts
There’s no doubt about it, the way we can find, choose and acquire things has changed forever. Thanks to the internet, our buying horizons have extended from local to global and now, perhaps more than ever, we can even experience and understand what ‘the paradox of choice’ really means. So, does this brave new world of
purchase power affect us equally in both our personal and professional lives? When we’re ordering that weekly supermarket shop with a guaranteed delivery window, do we think or behave differently from the way we might if we were making a professional buying decision for something like a classroom computer or printer? Understandably, our level of personal
involvement in buying decisions can vary considerably. Buying paper towels clearly doesn’t demand as much personal involvement as buying life insurance. That’s one aspect of buying behaviour but are there common careabouts when we make personal or professional decisions? Let’s use an example. Liz is Head of a secondary school. Professionally,
she and/or her decision making group are likely to make online purchasing decisions that can tick four boxes: cost; added value; convenience; and trust. ‘Cost’ because everything in education has a budget; ‘added value’ because that’s what online buying has taught us to expect; ‘convenience’ so she can save time and focus on her job. And finally, ‘trust’ because online buying can seem risky if you don’t recognise a brand or can’t find assurance in online reviews. Now, let’s imagine a Liz who makes
buying choices for personal use. ‘Trust’ may take priority if she chooses to shop with, say, John Lewis so she can rely on their customer service and delivery. ‘Convenience’ and ‘cost’ could come a close second and third priority when she chooses to shop online with Tesco. And when it’s time to make the most of that well-earned holiday, she might find more ‘added value’ with a package deal from an all-inclusive specialist like Thomson Holidays. Alongside the mind-boggling choices
offered by online vendors, there’s also an entire industry dedicated to comparing what’s on offer. Whether we’re looking for technology or a holiday on the Costa, we can search, categorise, filter, select and reject with seemingly endless permutations. And if there’s any room for doubt that we’re making the right choice, we can scroll through ‘real reviews by real people’ only to reach the conclusion that you can please some of the people some of the time but not all of the people, all of the time. Cost, added value, convenience and
trust are careabouts that have been addressed with Xerox’s unique online portal that’s dedicated to meeting the needs of the education sector. With endorsement from the Crown Commercial Service under the RM1599 Agreement, Xerox has taken the worry and work out of finding, choosing and purchasing copiers and multi-function printers that are specially selected to meet the needs of educational establishments throughout the UK. ET
Visit
www.mfd-rm1599.com to see how Xerox can help you order copiers and multi- function printers online without compromising on cost, added value, convenience or trust.
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