This page contains a Flash digital edition of a book.
36 Executive Summary IBC Leaders’ Summit


Ingrid Deltenre, Director General, European Broadcasting Union


There is much still to discover in terms of UHDTV. The EBU Technology and Innovation Department is collaborating with many bodies around the world to establish the best foundation for any future UHDTV phase-2 standard that should include high dynamic range, higher frame rates and Immersive multi-


channel audio. This will continue to advance but will not reach a mass market until receiver prices fall to a more manageable price point and broadcasters and content producers can justify the investments in next generation infrastructures. With an unconstrained view of the future, one can imagine


multiple ways that media devices might evolve for consumer use in the home, the workplace and on-the-move- locations. For example: wearable devices lend themselves towards new programming where users and viewers can compare results and submit the highest rankings. Producers


will need to develop new policies for dealing with parameters they could not imagine today. The trend towards on-demand content will become even stronger as the content choice broadens. Curation based on algorithms will become increasingly important. Interesting to say the least!


Erik Huggers, Former Senior Vice President, Verizon Communications


I believe that H265/HEVC as the next generation video compression technology will have a major impact on the industry. Not only will it make Ultra HD possible, but


more importantly push mobile video to the next level. It will be very interesting to see what impact products like Oculus VR have on the industry. These platforms have been


around for a long time, but perhaps the time has finally come. Furthermore, I am excited to see what happens when technologies like Apple Airplay and Google


Chromecast get more stable and mature. When that happens, streaming video from a mobile device to a TV set could become much more commonplace.


David Bush, Marketing Director, Sony Professional Solutions Europe


Though it’s been here for the last couple of years, Ultra HD will continue to be the focal point for innovation over the next 18 months. What’s even more exciting is that this will be in parallel with the growth of live IP video production. IP promises


David Abraham, CEO, Channel 4


In the very long term the debate will be around the relationship between linear transmission and online broadband distribution and where is the equilibrium between those two


distribution systems. What will be the underlying economics and physics be of those two systems? Currently, if we had screened the World Cup in a broadband only world no-one would have


got to see any of the matches. Everything would have crashed. That’s in the current world. So people can get excited by the online viewing that is occurring, but the system is


Bruce Tuchman, President, AMC Global and Sundance Channel Global


I would like to see a world where every household item, from the paint you put on your walls to the clothes you put on your body, are embedded with the smallest processing chips so that you see what you want,


where you want, any time you want, any size you want. Twenty years from now it will be about the mobility and ubiquity of content. That will be a given and the ease of use will be extraordinary. The delivery


mechanisms will have to get up to speed to accommodate that. Content will follow you seamlessly. From a legal point of view, rights need to adapt to that all-encompassing, ubiquity. But the iPhone would


have been inconceivable twenty years ago, it’s so thin, so fast, has so much storage, so I wonder if what we will have twenty years in the future is inconceivable from here and now.


not able to deliver what linear can. So the question remains – is the long-term future a hybrid one or one where the broadband world delivers more stability? No one knows that at the moment.


the possibility of realtime, cable- free remote production over long distances, from multiple locations. This will revolutionise the way broadcasters operate. The proliferation and spread


of mobile and connected devices promises to extend to all


corners of the globe, including the Third World, providing location-agnostic connectivity for every person on the planet. The advancement of super- computing and artificial intelligence is also leading towards sophisticated long-term


prediction of everything from weather patterns to consumer viewing habits. Together, these innovations promise constant content demand and highly refined tailoring of content to audiences.


theibcdaily


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52