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Executive Summary 23 The impact of new players
“We’ve never been afraid to explore new opportunities presented to us by the digital landscape”
digital Embracing
Prior to taking up his current post in April 2013, Tim Davie was made acting BBC director-general from November 2012. He joined the BBC in 2005 from PepsiCo Europe where he was SVP Marketing and Franchise. Among his other current responsibilities he is chairman of the charity Comic Relief and vice chair of the Royal Television Society.
Tim Davie CEO and Director Global, BBC Worldwide
Region: Global Interviewed by: Andy Stout
At IBC2014 Tim Davie gave a trenchant explanation of the realities of transformation: specifically how BBC Worldwide is adapting to the new media world. This is a strategy he is more than familiar with since he is tasked with devising a plan to equip and safeguard this pre- eminent traditional media business for the future. “The key to our success is that we’ve never been afraid to explore new opportunities presented to us by the digital landscape,” he says. “For example, we were the first UK broadcaster to partner with YouTube and our 11 branded
channels now have 6.2 million subscribers and saw views increase by 42% last year to 513.9m. “We have established our key brands on social media sites, with our Doctor WhoFacebook page alone attracting 4.7m fans. We’ve embraced the growth of VoD by partnering with Hulu, Netflix and Amazon (deals include: delivering over 2,000 hours to Hulu in the US, Orphan Blackto Amazon and Doctor Whoand Sherlockto Netflix). “And we launched BBC
Worldwide Labs in 2012, focused on working with emerging talent in digital media to further our
understanding of how we can continue to be at the forefront of digital innovation and also ensure they get the opportunities to partner with relevant businesses be that ourselves or others. To date we’ve struck business partnerships with 11 of the 18 companies.”
He earmarks the emerging markets for the business as Asia, Latin America and CEMA. with BBCWW increasing its presence on the ground there, and in established markets; “so that we’re better positioned to respond to local demand for our content, brands and products. In terms of emerging platforms, mobile remains key especially where the delivery of
BBC.com and video is concerned.” BBCWW has been hugely successful in monetising online content via
BBC.com. Since the launch in 2007
BBC.com growth is 62% (CAGR) and in terms of usage the site ended the last financial year with an average of
78.9 million unique users. With T
op Gearpresenter
Jeremy Clarkson landing the BBC entertainment brand in hot water recently with some alleged racist comments, long-running sci-fi drama Doctor Whois the jewel in BBCWW's crown. “Take the latest series for example; we knew that the appetite for the first episode of the new series spanned the globe following the success of the fiftieth anniversary, where we simulcast The Day of The Doctor in 98 countries and 15 languages.” Fans across the globe were also kept up to date with an ambitious online and social offering. The show's YouTube channel published 24 videos relating to a promotional tour, which have generated nearly 1m views to date.
“The rate of engagement to this content is almost four times the normal rate we see on what is already one of the most
engaged channels within our network,” says Davie. “Nineteen percent of views were off- platform, embedded across dozens of sites with Facebook driving the most external traffic. Our content was viewed in all 216 of YouTube’s territories, with both Mexico and Brazil sitting within the top eight countries for viewing (in early September).” Impressive indeed. But, BBC in-house produced content aside, co-productions have never been so important and in most cases this now involves multiple partners. “For example Frozen Planetsaw BBC Worldwide bring together seven partners, the highest number for one series. Last year we struck our first original co-production with Atresmedia on the drama series The Refugees;and we became the BBC Natural History Unit’s principal co-production partner following the end of its long-running partnership with Discovery.”
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