Natural Attractions, e.g. Grand Canyon


Living History Museums, e.g. Conner Prairie/Colonial Williamsburg Smithsonian


Kennedy Space Center The Beach


Science Centers


Georgia Aquarium SeaWorld


Zoo New England


Shows on Broadway in New York Disney Properties


Music theaters in Branson Caesar’s Palace Six Flags


12.3% 11.5% 11.5%


8.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Specific Attractions Considered “Real or Authentic”


Specifically, natural attractions like the Grand Canyon, Living History museums such as Conner Prairie, the Smithsonian and Kennedy Space Center are considered to be some of the most authentic attractions.


Respondents were asked to check all that apply. A place where something real happened in history


A natural place that is untouched by human hands Something you could not do anywhere else Something/someplace original in design Place to see/interact with animals and wildlife Elicits an emotional response from those who visit Helps me connect with personal memories Place I can connect with friends/family Staff genuinely cares about me Offers exceptional service


53.2%


33.8% 31.8%


27.7% 20.3%


13.2% 12.6% 12.1%


9.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% Best Examples of Authenticity


Attraction visitors say the best examples of authenticity include history, natural and unique offerings. Ratio of attraction visitors who included these in their top 3 choices.


68.1% 18.4% 39.2%


36.8% 34.0%


28.5% 72.7%


59.0% 58.7%


49.9%


86.2%


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