REAL POTENTIAL The Power of Authenticity


to Reposition Your Destination { Presented by PGAVDESTINATIONS }


The current PGAV study explores authenticity, a challenging concept and rather hard nut to crack. We all think we know what the word means, but the truth is, it means different things to different people. Authenticity is context-dependent, and can be perceived differently by visitors to different places or settings. In the recent national survey of attractions visitors performed by Jerry Henry and Associates, one thing is crystal clear: the trend toward authenticity is indisputable and pervasive.


© 2009 PGAV Destinations. All rights reserved.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8