What Kids Want Changes Over Time


Boys and Girls from age 1 to 17 THRILLS


Ages 15–17 Ages 15–17


Ages 15–17 AUTHENTICITY Ages 12–14


VARIETY


Ages 4–7 Ages 4–7


Ages 12–14


Ages 4–7 EDUCATIONAL Ages < 4


Ages 4–7 FUN & EXCITING Ages < 4


Ages 4–7 INTERACTIVITY Ages 8-11 Age Group 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17


Age When Girls Are Most Interested Age When Boys Are Most Interested


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