The Fine Art of Traveling with Children


It’s that delicate balance of interests, more complex than a Congressional subcommittee. It’s that persistence to find the right blend of activities that satisfies everyone. It’s the think-on-your-feet flexibility to adapt when things don’t play out the way that you planned. It’s the after-the-fact hindsight that helps you do it better next time.


And just when you think you’ve got the kids figured out, they change on you.


It’s the family vacation, the most creative act that most families will ever undertake together. Planning, executing, and enjoying a family vacation is truly a rich and complex art form. Even for experienced destinologists like us, this particular art form defies easy understanding.


So, like a lot of challenging subjects, we decided to do some research. We commission H2R Market Research to conduct an original, nationwide study for us, asking families for detailed information about the reasons they visit destinations, how they plan their trips, how they rank different attributes, and how they evaluate their experience. Perhaps most importantly, we compared our family results to a control group of adults-only travelers, looking for key differences.


Te results are interesting, and often surprising.


Why Do Families Matter? Tey’re only


of the U.S. population– but they make HALF of all visits to attractions.


They pay more for their tickets—$22.87 on average, almost $2 more than the average price paid by adults without children. Families also visit attractions more often—2.9 times a year, on average, compared to 2.5 for adults without children—and they’re more likely to make repeat visits.


If they’ve had fun, together. © 2012 PGAV Destinations. All rights reserved.


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