32 TVBEurope
Forum Systems Integrators
Along the same lines, do you get involved in projects involving second screen? If so, how?
Cleaver: This tends to be more about distribution, but it does mean that we are required to make more content instantly or continuously available and provide interactive systems that will include social media. Phillips: Undoubtedly, yes.
Broadcasters need to have system designs that integrate with second screen technology. More and more consumers now use second screens. It’s vital that the media is managed by the system to allow efficient and timely delivery of content to the second screen, with correct formatting. Robinson: Second screens and
OTT delivery have become paramount in broadcasters’ minds. The method of creating, editing and publishing content to a variety of end users is now a vital element in our designs of any operation and we are working with suppliers to continue to have a key understanding of the available products. Url: These days, classic
televisions are no longer the only device for viewing TV content. With the additional option of distributing content on internet platforms or via apps on mobile devices and tablets, broadcasters
are able to reach exactly those viewers who are increasingly disappearing from the traditional TV sets. One project where we were able to implement second screen applications, is a new channel in Berlin. This social television broadcaster offers viewers a maximum of interactivity, while linking classical TV with mobile internet and social networks.
Malcolm Robinson, Broadcast Networks
Do the expectations of clients with regards to the service offered by SI’s vary across different areas of Europe?
Kevin Moore, Eurotek Ireland
Baumanis: Honestly, not much, even if each client believes that his case is unique, more or less, expectations are the same. Cleaver: They vary between departments in the same company. Systems integration is used to describe so many companies that provide completely different services
compared to each other, so I guess it is not surprising that everyone’s expectations are varied. We tend to find that each customer defines what service they want from an SI, rather than the SI dictating what package is provided. Dusil: The adoption of OTT is
evolving in three main tiers. Tier one is the national broadcasters that are adopting their own OTT service. This could be as either subscription-based video on demand, transaction-based VoD or advertising-based VoD. Tier two involves regional broadcasters and content aggregators who see OTT as an opportunity to expand their traditional portfolios by distributing content over the internet. Tier three is a relatively new market opportunity in the context of OTT. Here sit enterprises, governments and corporates that have large treasure troves of video. The videos could be deployed for internal usage, for partner extranets, or to a select user group of subscribers. These libraries lie dormant, waiting for an appropriate OTT service that allows control over their subscriber base, implements strong content protection measures, and ensures content rights ownership. McCaw: Customer expectations within the broadcast industry have become homogenous across the globe, given the extent of cross-region content exchange. Broadcasters in every country
Sebastian Wainberg, Promovisa Spain
expect their systems to be reliable, easy to operate, affordable, compact and easy to upgrade. Our engineering team delivers both in ATG Broadcast specific projects and in partnership with our parent company Danmon Systems Group. Moore: I think they do. In smaller countries, like Ireland, there is a tendency to expect a more complete service, including post-installation support, which actually suits us. The client and SI tend to have a greater partnership relationship. Whereas in larger countries, I believe there is a greater tendency to use the SI as a ‘gun for hire’, just for the design and installation, while maintenance post-install tends to be delivered by local companies later. Url: As regards the German- speaking countries, I can say that our customers today expect a full-service provider, which also includes comprehensive customer care and services for the support of technical infrastructures. As in the case of systems integration and consulting, the prerequisite here is a high level of technical expertise. Wainberg: Definitely. The rules
of the ‘game’ change enormously from country to country. If we look at the financial environment, crucial for this industry, we find Spain’s standard payment cycle is more than 120 days. This is totally unacceptable to other regions in Europe and almost impossible to transfer, even in part, to manufacturers. Another important difference, unless we face a major broadcast project, is that the customer assumes that the consultancy service has no associated cost or are related to the ‘virtual’ strategic advantage that the privileged information could give in the case that they finally buy the system.
www.atgbroadcast.co.uk www.bcnet.co.uk www.dega.co.uk www.eurotek.ie www.hannu-pro.com www.megahertz.co.uk www.promovisa.es www.studiotech.be www.tsl.co.uk www.visualunity.com www.wellen-noethen.com
www.tvbeurope.com March 2014
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52