28 TVBEurope
Forum Systems Integrators
John Cleaver, Dega Broadcast Systems
own business and the associated technology, but will rely on us to let them have the benefit of our recent experiences and investigations. We are continually addressing the issues around installing the latest equipment, but they are only doing so when looking to invest. So, in many cases, we educate each other for our own mutual benefit. Dusil: As a trusted advisor, we propose best-in-class
Charlie McCaw, ATG Broadcast
products and services to broadcasters, telcos and enterprises. In many cases, we advise our clients to begin their projects with a consulting initiative. This way they will better understand their existing landscape, and a cost-efficient path to their new infrastructure. McCaw: Definitely.
Broadcasters have less time to research changing technology than previously, and fewer staff able to attend major new-
product shows, such as NAB and IBC. Moore: Our clients look to us to help them find the best technologies for their business challenges, and this is becoming even more prevalent as the engineering resource in most of the broadcasters and post houses is being scaled back. Url: Absolutely, yes. That is also one of the reasons why we established our own Consulting and Development unit about two years ago — and it’s been a huge success. We currently offer consulting to nearly every major German TV broadcaster and our company group also supports TV networks on the international level. Wainberg: Absolutely. With
over 35 years in the industry, Promovisa has had a fundamental role in introducing new technologies and manufacturers, which in time have became ‘core’ components of the main national broadcasters. This required, and still requires, an active role in evangelising and training our customers, as a major part of our added value.
Are there any specific areas of technology that are more in demand today than, say, three years ago?
Burgess: Broadly speaking, we have noted a rise in the use of Ka Band satellite technology in both earth stations and mobile television production units over the past three years. This is partly due to the falling cost of the technology and the efficiencies that can be gained by its deployment. Cleaver: We find that the
ability to provide comprehensive operations between sites has had the biggest impact on more recent contracts. The level of integration between systems in
multiple locations that allow data and content to be readily available wherever needed has added another level of complexity to most aspects of our installations. Dusil: Areas of development and innovation that concern suppliers of digital video and internet streaming include support for MPEG-Dash and for Hybrid-DRM. Other areas include support for 4K UHD video. Through to the end of this decade, OTT will be the first service to showcase 4K content. Initially, this will require effective encoding of video — to maintain a small file size and bit stream, while still maximising video quality that demonstrates 4K’s potential. This will initially require adaptive bitrate technologies, especially in regions that don’t quite have the bandwidth or latency resilience to showcase 4K’s full potential. Integral to 4K streaming is support for H.265. As a solution provider, we need to be ready with support of both H.265 and 4K, long before the market is flooded with requests.
www.tvbeurope.com March 2014
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