NewsDesk Deals, Openings, Acquisitions, Partnerships, Orders, Expansions, Awards NAMII Rebrands as “America Makes” “A
merica Makes” is the new name for The National Additive Manufacturing Innovation Institute (NAMII), driven by the National Center for De- fense Manufacturing and Machining (NCDMM). The change, announced in a members-only meet-
ing in Youngstown, OH, where the Institute is based, is intended to “kick start a unified, US-based additive manufacturing and 3D printing movement,” according to a press release.
“America Makes is a vehicle for the National Ad- ditive Manufacturing Innovation Institute to raise our profile, reach a wider audience to include the hobbyist and the entrepreneur, and ultimately, provide a richer member experience,” said Ralph Resnick, Founding Director of the Institute and NCDMM President and Executive. “America Makes sets the stage for us to re- alize our mission of reinvigorating the US manufactur- ing industry and jobs market by serving a strong mes- sage. America Makes is our call to action. America Makes challenges the perception of manufacturing. America Makes is a far-reaching movement that goes beyond the walls of industry and into the homes of individuals. This is how we will become competitive. This is how we grow our nation’s economy and get ahead. This is how we lead. When America makes, America works!” For the Institute, which recently marked its first anniver- sary of award in August, the timing for a rebranding was not just ideal, but necessary. Leadership had begun to feel that
the entire additive manufacturing and 3D printing community under America Makes. With America Makes, the Institute has a name and a concept that are so much more effective in communicating its purpose and ambition.
Joining Mr. Resnick (right) in making the announcement of "America Makes" was 3D printing visionary, Bre Pettis (left), CEO of MakerBot, a global leader in desktop 3D printing.
“With America Makes, the goal of the National Additive Manufacturing Innovation Institute is to broaden our voice to be more indicative and inclusive of all of the innovative people in our country—whether they are hobbyists or entrepreneurs or they work in industry, academia, and government,” said Ed
“The importance of encouraging American-made manufacturing is crucial to the economic success of our country.”
the Institute’s identity was limited by its five-letter acronym, one that did not fully or aptly convey the intent, the depth, or mission of the organization.
The announcement was the accumulation of months of re- search and brainstorming among the Institute and its strategic partners to evolve the Institute in representing and unifying
Morris, director. “In creating a movement in America Makes beyond a traditional organizational structure, it further unites us as a community and ensures our collective success in both advancing and accelerating the adoption of additive manu- facturing and 3D printing technologies and increasing our nation’s global economic competitiveness.”
December 2013 |
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