Ride Profile
parkworld-online.com The Smiler midway game
ride previously on this site (the Black Hole) and it wasn’t like we were starting from scratch.
Twisted theme
Because The Smiler was going into X Sector, we wanted the colours to match the others rides around it, including Oblivion [B&M Dive Coaster], Submission ]Chance Inverter] and Enterprise [by Huss]. The track looks black but it’s actually a very dark grey, and it gave us a chance to repaint Oblivion at the same time and it bring that back to its former glory. We went to so far as to market research different colour schemes and the yellow came through very strongly. It’s part of the whole twisted theme; The Smiler may look very sweet and sugar-coated on the outside but when you get closer you get the impression there is something a little bit darker and more sinister going on.
One of the first things that happens on the ride is that you drop down from the station into a hidden barrel roll inside a building before entering the first of the two lift hills, which is a standard inclined chain lift. It then all gets very blurry. There’s a series of elements including various corkscrews, inverted drops and I think it’s called the sea serpent roll. I guess the main iconic element is the interlocking over roll and batwing. We tried to break it up with a few airtime hills and bunny hops as well. The second lift is a vertical lift. We put it in because we knew that on SAW the lift is quite a weird experience, as you climb to the top lying on your back. There was no need to put in any beyond vertical EuroFighter-style drop because you have got Oblivion, the kind of the vertical drop, just across the way in X Sector. The vertical lift gives you a nice breather midway through the attraction, and maybe if we didn’t have it the ride would feel very relentless, but I don’t believe The Smiler is just inversions for the sake of inversions. It’s always the case that there’s a lot of speculation with Secret Weapon projects, and I am amazed the park managed to keep the number of inversions a
The two lift hills – standard incline (below/left), vertical lift (right)
secret for so long, until just a few weeks before opening. We were deliberately very cheeky with the planning application. The ride we have built is pretty much the same as submitted in the application, but we removed some of the inversions from the drawings and just put in a wiggly piece of track instead. Fortunately we’ve got a good relationship with the planning department and they are always very helpful and understanding; they always tend to get quite excited about our plans rather than seeing another application for a garage extension!
Especially now with social media, it's becoming more and more difficult for us to keep stuff a secret and do the big reveal. We have an incredibly passionate enthusiast community, who will go to great lengths to try and get the scoop on what the secret element is, and reading some of their speculation and ideas online was fantastic.
Inversions and immersion
I think, on one level, the reveal of 14 inversions was a big deal and enough to capture people’s attention, but for us the theme and the back story are always integral to the experience. It doesn’t necessarily have to be fully believable, but it anchors the attraction and gives it that additional layer of immersion.
Sometimes in the past the name of the attraction has come along very late, but with this one the name and theme were was developed very early. The basic story of the ride is that The Smiler is a correctional device, which will “marmalise” your mind and turn you into a smiling advocate, with a huge twisted grin on your face. During the ride, guests experience five “manipulation” effects – The Innoculator, The Tickler, The Flasher, The Giggler and The Hypnotiser. I don’t think we have worked so closely with the Alton
Towers marketing department before. It’s been brilliant. We decided early on that we wanted to go back to the days of Oblivion, which was before I joined Merlin but stands out in my mind as one of the most successful marketing campaigns that Alton has ever done. As with Oblivion, we released The Smiler symbol, the logo and then the name of the ride, before the big hit of the world’s first 14 looping coaster.
One of the other great things we things we did was The Smiler Game, an app which has proved incredibly successful. When it first came out I don’t think people realised that the ride experience in the game was the same as the real thing. There is also some augmented reality and scannable elements to enjoy while you are waiting in line, offering a solution to the age-old problem of how to keep people entertained in a queue. We now have free wifi throughout the Alton Towers Resort, so you can download the game while you are at the park and then unlock stuff by going on the ride. For me that’s really exciting because it’s working with social media rather than simply acknowledging it. Smartphones are completely integral now to everyday life, especially in the case of The Smiler’s target audience.
Ben Dowson (right) was talking to Owen Ralph
the-smiler.com JULY 2013 “
We didn’t
just want to beat the inversion record, we wanted to smash it, to give ourselves a bit of a safeguard
BELOW: The Smiler Game/app
”
Those 14 inversions in full
The Smiler uses a similar vertical lift to Gerstlauer’s EuroFighter range of rollercoasters, but features a next generation 16- passenger train (four rows of four) and several elements unique to this ride. According to Rollercoaster Database (
rcdb.com), the 14 inversions are comprised as follows: Heartline Roll, Lift Hill, Corkscrew, Dive Loop, Dive Loop, Dive Loop, Sidewinder, Corkscrew, 30m-tall Vertical Lift Hill, Corkscrew, Roll Over, Cobra Roll, Corkscrew, Corkscrew. The total experience, including loading, lasts 165 seconds and the maximum speed is 85kmh. From 1983 to 2006, the site now occupied by The Smiler was home to a coaster-in-the-dark called the Black Hole, model Jet Star 2 by Anton Schwarzkopf. Located in Munsterhaüsen, Bavaria, the former Schwarzkopf factory and several of its employees are now with Gerstlauer Amusement Rides, so there’s a nice bit of symmetry in the arrival of the new coaster at Alton Towers.
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