Concerns over weakening state support and growing competition may in part explain the data from IBTM Global Research – AsiaPacific, presented at AIME 2012, which indicates the differences in forecasts of market conditions for the next twelve months between Australia Pacific buyers and global buyers as shown in the tables below. Although the figures are similar for the last twelve months, the Australia Pacific buyers’ percentages forecasting increased volume of events and increased budgets over the next twelve months are lower than for all buyers worldwide.
AusPac Buyers Changes
Decrease/Less Same
Increase
Global Buyers Changes
Decrease/Less Same
Increase
Volume of events LAST 12 months
15.3% 40.9% 42.0%
Volume of events LAST 12 months
16.4% 37.7% 43.8%
IBTM Global Research – AsiaPacific
Similar contrasting results are seen for the budget predictions, with fewer Australia Pacific buyers predicting increases in budgets.
AusPac Buyers forecasts for the NEXT 12 months
Decrease/Less Same
Increase
Global Buyers forecasts for the NEXT 12 months
Decrease/Less Same
Increase
Budgets for individual NEXT 12 months
27.7% 46.2% 24.6%
Budgets for individual NEXT 12 months
26.3% 39.0% 32.8%
IBTM Global Research – AsiaPacific Marketing budget
26.1% 49.2% 22.3%
Marketing budget
27.5% 39.8% 30.2%
Use of NEW destinations
10.2% 36.0% 51.4%
Use of NEW destinations
6.8%
29.6% 57.6%
Volume of events NEXT 12 months
13.6% 42.8% 41.7%
Volume of events NEXT 12 months
9.8%
34.5% 53.3%
This year’s budget
23.9% 42.0% 31.8%
This year’s budget
22.5% 35.4% 39.6%
Reed Exhibitions | EIBTM Trends Watch Report 2012 15
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