Percentage American Buyers Change
Increase Same
Decrease
Percentage Global Buyers Change
Increase Same
Decrease AIBTM Americas Industry Research Report
Global buyers have indicated they are likely to use more new destinations in the next twelve months. However, results regarding budgets for individual events and marketing budgets are very similar for America’s buyers and Global buyers.
Percentage American Buyers forecast for NEXT 12 months
Increase Same
Decrease
Percentage Global Buyers forecasts for the NEXT 12 months
Increase Same
Decrease AIBTM Americas Industry Research Report
Budgets for individual events NEXT 12 months
43.5 45.3 11.2
Budgets for individual NEXT 12 months
43.8 42.3 13.9
Marketing budget
Use of NEW destination
29 53 18
Volume of events NEXT 12 months
29 47 24
58 36 6
This year’s budget
65 30 5
Volume of events LAST 12 months
52.7 39.3 8.0
Volume of events LAST 12 months
52.7 34.0 13.3
Volume of events NEXT 12 months
56.3 36.2 7.5
Volume of events NEXT 12 months
57.5 33.1 9.4
This year’s budget
41.6 44.3 14.0
This year’s budget
41.8 34.7 22.5
Reed Exhibitions | EIBTM Trends Watch Report 2012 13
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