Bike fitting has the potential to alleviate the aches and pains
associated with riding an ill fitted bike
“As contentious as it now may be, Armstrong shone a light of science into every crevice of performance cycling, ultimately allowing bike fitting to flourish.”
No More Snake-Oil Pedalling At Cyclefit we no longer have to explain what we do and why we do it. No more constant rebutting away rumours of snake-oil peddlers and witchcraft. For most cyclists who want to fulfil their natural potential, bike- fitting is now a question the logistics rather than concept. For bicycle retailers and especially independent retailers, bike-fitting provides a valuable opportunity to differentiate from the online providers and the multiple stores. To date the multiple chains
like Evans and Halfords have struggled to reconcile a high-level fitting service with the constraints of scale and high turnover of staff. At the same time the online providers have thus far had no strategy for fitting beyond ground-gazing silence. That may possibly change in time as fitting becomes more mainstream and therefore commoditised, but selling knowledge, passion and differentiated service is something that the independent sector can do very well and hence be well rewarded for. It is our experience writing courses and running
both The Cyclefit School and the Trek Fit Services classes in the UK that the best fitting students tend to be managers or owners of independent stores. They have the background, passion and desire to learn, implement and then monetise these new skills - as the Americans like to say – ‘skin in the game’. To them this is not merely one of many processes and policies that a new member of staff has to learn from the company training manual, but an effective and hugely fun approach to working with valued clients at an elevated level.