stoppress news


2012 set to be a strong year


Adrian Goodsell, Franchise Exhibitions Manager The debut National Franchise Exhibition


this February was considered by all to be a resounding success with exhibitors delighted with the quality and quantity of the potential franchisees visiting the event. Targeted use of TV, radio, franchise press, national and local newspapers delivers high-quality visitors serious about purchasing a franchise with liquid capital to spend. This, in addition to our ever- evolving features which engage with and educate our visitors, are core to the success of the exhibitions.


Venture Marketing Group have been serving the franchise community as the leading exhibition organisers for 20 years and the introduction of the new events, including Franchise Opportunities Live, forms part of our year-round commitment to supporting the sector and promoting ethical business format franchising in the UK.


See franchiseinfo.co.uk for details or email adrian.goodsell@vmgl.com


strong growth drives management restructure at ChipsAway


Continued growth and ambitious expansion plans have driven a series of management changes at Franchise Brands Worldwide, whose flagship companies are ChipsAway, a market-leading automotive paintwork-repair specialists, and Ovenclean, a domestic oven- cleaning company. Tim Harris has been appointed chief executive


for both brands, stepping into the shoes of Lloyd Evans, who has taken up the role of deputy chairman. Mr Evans’ role will be to identify future acquisitions for Franchise Brands, extending the group’s portfolio of non-competing yet complementary businesses, while the new chief executive will be responsible for the continued


Organic Digital gets bfa approval


Organic Digital, the award-winning web design and digital marketing agency, has just reached a major milestone in its ambitious expansion strategy with the granting of approved status from the British Franchise Association (bfa). The recognition follows a rigorous investigation and selection process during which Organic Digital’s business


processes and procedures were subjected to scrutiny. The Glasgow-based company has been approved by the bfa as a provisional member, followed by full membership after one year. The company provides bespoke web


design, internet marketing and search engine optimisation to the independent and SME sector and operates in a highly competitive environment. Organic Digital’s managing director,


Graeme Kerr, said: “With this bfa approval, we have crossed a significant threshold and


development of ChipsAway and Ovenclean in the UK. The operational management team has been


further strengthened with the creation of new recruitment director roles for both brands. According to group marketing director, Robin


Auld, enquiries from prospective franchisees for are at an all-time high and customer leads continue to climb at an incredible rate. He said: “Since 2009 we have seen a


62 per cent increase in new customer leads for ChipsAway despite the prevailing economic climate. Therefore it is vital that we build our nationwide network to cope with accelerating demand.”


the way is now open for us to roll out our proven and successful business model across the UK.” To obtain the coveted bfa approval, all


members must meet four key criteria: that the business is viable, franchisable, ethical and fully disclosed. Only with these checks in place can franchisors be admitted to membership. They must also commit themselves


to abiding by the Advertising Standards Authority’s code of practice and to the bfa’s own complaints and disciplinary, appeals


4 | www.franchisornews.co.uk


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