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franchiseresales


Creating a Resales Culture


Derrick Simpson outlines the benefits of building an exit strategy and understanding of the resale process into the network and franchisees from the outset


10 | www.franchisornews.co.uk


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y having the right systems and process in place, combined with professional advice and easy-to-use documentation, the hassle of managing resales can be minimised. Whether you use


external facilitators for this or manage the entire process in-house the premise that ‘The System is King’ should be manifest. The whole process of resales, however,


works most effectively when there is a basic understanding and acceptance of the resale concept amongst a network’s franchisees. When franchisees understand that they are part of a cyclical process, and that everyone who joins a franchise network will eventually leave it; that


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