United Kingdom. In the latest U.S. government statistics, by 2010 the total value of e-commerce across all industries was a whopping $4.1 tril- lion, a 16.5 percent increase from the previous year. The subset of selected service industries, which would in- clude figures for online golf reserva- tions, among other categories such as air transportation, grew by 6.6 percent in 2010, for a total market share of $255 billion. With the obvious trend of con- sumers enjoying more and more opportunities to complete transac- tions online coupled with a push from NCGA membership, it became clear that providing online tee times was an obvious evolution of the member advantage, the NCGA’s program designed to provide discounted golf to members. “I try to book online whenever
3
I can,” said NCGA member Aaron Bridgewater of Monterey. “It is convenient. When I booked it was evening and the pro shop would have been closed. You can take your time searching for tee times to get just what you want.” The portal is searchable by region
(Northern California, Napa/Sonoma, etc.) and course name, along with other identifiers as determined by online reviews and price. Next to each course you will find a brief descrip- tion and image. After selecting your course, click on “find tee times” to travel to the course-specific openings and pricing available on the chosen date. The time, number of positions available, cost to book with a cart (including the percentage of savings) and walking prices are all listed. For instance, to play golf on a
recent Sunday with a cart as a guest at
Pebble Beach Resorts’ Del Monte GC, an individual would pay $135. As an NCGA member utilizing the member advantage online tee time portal, the cost goes down to $85, more than 27 percent off the original rate. This competitive online benefit for NCGA member courses is available to members only, as the portal can only be seen in the member area after your secure login to the NCGA website. Each course has an expanded details page, with amenities offered, photos and a scorecard for your pre- view prior to booking. The results list can be refined to specify the number of golfers you are booking for and the date. You can also get directions or the weather forecast directly on the site.
Finding you great value never sleeps. The NCGA is by your side 24/7 with the always- available tee time portal.
The $2 online fee sustains NCGA member benefits and the Youth on Course program
After choosing your time, a non-
Confirm your selection, then click “Add to Cart” and proceed to checkout
refundable $2 per player deposit and transaction fee is required to hold your booking, with the remainder due at the course. Along with administra- tive support, this booking fee helps provide two foursomes per month at participating courses. These tee times will be utilized by the Youth on Course program as well as for NCGA member enhancement. Provid- ing benefits to junior golf as well as rewarding NCGA members with free golf opportunities is a key feature of the new member advantage online tee time portal. Also, members who use this new feature become eligible for monthly drawings for free golf. Therefore, by booking online not only are you enjoying cost and convenience benefits, but you are lending support to NCGA programs that grow the game you love across the Northern California region. For more information on the online tee time portal and all of the benefits afforded to you as an NCGA member, please visit
NCGA.org.
SUMMER 2012 /
NCGA.ORG / 15
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