16 MusicWeek 20.07.12 TUTORIALYOUTUBE TIPS
YouTube is asking labels, publishers and others to join its Partner programme - which offers special tools for traffic analysis and monestisation of content. But once you’ve signed up, what exactly should you be doing?
www.musicweek.com
YOUTUBE BY NUMBERS
There may still be disagreement on YouTube’s credentials as an effective revenue source, but the platform’s audience can’t be disputed. In case you were in any doubt:
72 Views in 2011
Hours of video uploaded every minute
70 Hours of video watched every month
Percent of YouTube traffic comes from outside the US
3billion 1trillion
700 500
Tweets containing YouTube links every minute
Years of video watched via
Facebook every day
SPOOFING STARS
ABOVE Partner perks: Creators who upload a lot of content to YouTube should consider the platform’s Partner Programme. It provides tools and opportunities to build larger audiences and earn more money. And it’s free..
YouTube’s senior strategist for Partner Operations, Zofia Bajokowska (pictured), tells established artists and labels to embrace silly spoofs and quirky covers of their work and suggests that emerging acts shouldn’t underestimate viral opportunities: “Gotye’s Somebody that I Used To Know
received 30 million views in its first six months on YouTube, even though he was an unknown artist at the time. “Around six months later –when most artists and
labels would be thinking about bringing out the next single and video – a viral cover of the track by a band called Walk Off The Earth emerged. It’s a really clever take on the song in which the entire band performs on one guitar at the same time. It brought a whole new life to the original. “When the video was released in 2012 the search
numbers for Gotye’s original track skyrocketed. He went from having 30 million views in six months to averaging 35 million views a month on the exact same track. “Meanwhile, Walk Off The Earth – a band that
nobody had heard of - has amassed 125 million views thanks to their cover video and is planning a tour and releasing an album.”
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52