• 8 tips when planning and what to avoid.
A
ttendance is key when planning a meeting. Regardless of the size of your meeting, having good attendance is always in the back of a meeting planner’s mind.
There are a handful of things a meeting planner can do to help increase attendance at a meeting and here are a few of them.
Choosing the Right speAkeRs Anyone can hire a speaker but finding a speaker that fits
just right with your event, it can make all the difference in the world. Try to select speakers who haven’t made the rounds at recent events. Choose a speaker(s) that may be unfamiliar to a majority of people. At the same time, make sure to market the speaker well so attendees will be eager to hear them. Look to see if the speaker(s) you have in mind, have good testimonials. Strong testimonials will instantly catch your attendees atten- tion. In addition, it can make promoting them easier as well.
Adding MoRe to the Mix It’s also easier to market a meeting if you have a variety
of activities to offer your prospective attendees. Aside from 32
a presenting speaker, entertain the idea of a comedy show, concert, golf tournament, tradeshow, awards banquet or a live or silent auction. Every attendee will like different things, so if you don’t catch their interest with one activity, you may be able to with another.
pRoMotion Promotion is one of the biggest indicators of whether you
will have good numbers at your meeting. When promoting a meeting it’s not just the amount of marketing that is done, but it’s largely the quality of marketing that is done. Be creative, convince prospective attendees that the meeting is worth their time and money and address the reasons why they should at- tend by listing how your meeting itinerary can benefit the at- tendees.
Use YoUR ResoURCes WiselY Give more than just the basic information when sending out
emails or postcards. Since you’re not able to talk to each person face-to-face that you’re inviting, do as much as you can with the
MIDWEST MEETINGS SPRING 2011
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