Retail Imaging Show 2010
www.retailimagingshow.co.uk
Friday 22nd October 2010
London Marriott Grosvenor Square
Tickets: 0870 7779778
DIGITAL : PHOTO : VIDEO : NEWS VOLUME 22 NUMBER 31
D I G I T A L : P H O T O : V I D E O : N EWS PANASONIC UK SPONSORED ISSUE
31ST MARCH 2008 EVENTSIND U S T R Y NEWS RETAIL IMAGING SHOW THIS FRIDAY SET FOR A SCORCHING SUMMER!
JUST A FEW DAYS UNTIL THE EXCLUSIVE EVENT FOR OUR INDUSTRY PANASONIC REVEAL THEIR ADVERTISING PLANS FOR 2008.
The Retail Imaging Show is this Friday and everyone’s getting quite excited, from the (exceptionally busy) Pixel team to your fellow retailer delegates.
This summer, Panasonic are set to sizzle into action with a high
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EVERYTHING MATTERS. IND U S T R Y NEWS
SOFT FOCUS LIGHTING
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profile advertising campaign that will send consumers straight into your store. The lead product and therefore the focus of the advertising for the Lumix range will be the Lumix TZ5 with the key message being it’s 10x optical zoom and 28mm wide angle lens. The TZ5 advertising will launch spring/summer 2008 and is aimed primarily at the 2nd time purchaser – designed to be a camera people aspire to own. Panasonic are promoting the model through a dramatic television advertising push, showing someone
panasonic.co.uk PROMOTION NEWYEAR,NEWIDEAS
Last year, Which? Magazine celebrated its 50th birthday. Why is that relevant to Panasonic you might ask?Well, in Which? Magazine’s highly acclaimed 50 year history, one brand has achieved more Best Buys than any other company and yes, you guessed it, that company is Panasonic. So Panasonic are clearly a force to be reckoned with. But do they spring to mind straight away when you think of imaging? Possibly not. This is what the Everything Matters branding campaign sets out to change.
INSIDE:
Jason Mitchell, Cameraworld, says: “I’m really looking forward to Friday, it’s a lot of fun. It’s a unique opportunity to meet and chat with suppliers, and to grab some of the bargains available on the day, in time for Christmas. Principally that’s why I’m coming, because even if you deal with these suppliers anyway, a lot of the deals are exclusive to the show so you need to turn up to get your hands on them. This year will be especially good because it’s a great chance to see the stuff released at photokina before it hits the shops. I’m also looking forward to a couple of the seminars, and a free lunch of course!”
taking a picture of the Sphinx from a distance with a camera which doesn’t have a powerful zoom. The advert shows the earth moving and rocks falling as the Sphinx moves towards the camera, with the tag line, “Distant objects can’t come to you, so Lumix takes you to them.” The message is that to be able to take good pictures, you NEED the Lumix TZ5. The advert is without question Panasonic’s most ambitious to date and will provide the foundation of the campaign, supported from mid May with advertisements in the specialist imaging press, lifestyle press and national press, plus below the line support from in store POS
PANASONIC GIFT
PIXEL SPEAKS TO JOHN DIXON, GENERAL MANGER BRAND COMMUNICATIONS FOR PANASONIC, ABOUT WHY EVERYTHING MATTERS TO THEM.
Bowens launches new super portable, quick to assemble soft boxes. See Product pages 10-11.
INSIDE: SOAPBOX AND COMMENT PG 3
“We are very excited about this campaign,” says John, “we’re determined to prove to people that this is not just another marketing campaign from a big company, this is something we are serious about and it’s going to be very powerful – it’s a bit special.” It sounds exciting, but what exactly does Everything Matters mean to the industry? “Panasonic is committed to building a strong brand identity, so with the new Everything Matters branding, we want to show that Panasonic is passionate
Panasonic has announced a photography gift pack (until 31st January), worth £150, available with any purchase of a selected Lumix G model. Teaming up with Adobe and Going Digital, Panasonic is supplying a whole photography experience. Included in the pack are Adobe Photoshop Elements 9 & Adobe Premier Elements 9 software.
Tthe gift pack also includes a £35 gift voucher with Going Digital, who offer a
BEHIND THE COUNTER PG 5 Aperture Shutter Speed
EV ISO
SOAPBOX AND COMMENT PG 3 BEHIND THE COUNTER PG 6 REVIEWROUND UP PG 15 White Balance Scene
www.samsungcamera.co.uk
range of one-day photography workshops for beginners to more experienced photographers. The free training voucher can be used on any of their training workshops.
about making better products.” The new brand identity is a consistent umbrella thought that can work across all of Panasonic’s categories, products and communication. They call it the “DNA” of the brand; its soul and its point of view. The Everything Matters concept aids reinforcement of the brand and ensures that Panasonic are unfalteringly focused on maintaining satisfied and loyal
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The suppliers are buzzing about it too.
“Despite the world being in financial turmoil, the photo industry has shown itself to be as innovative as ever,” says Paul Austin of Fujifilm, “finding new and better ways to come out of the other side stronger. The Retail Imaging Show is a great show for everybody to come along and see these innovations and opportunities, talk to the suppliers and take advantage of some great deals that will set them well for the future.” If you haven’t yet made your arrangements it’s not too late - call 08707 779778 for tickets and don’t miss out!
SNIPPETS
DISTANT SUBJECTS CAN’T COME TO YOU, SO LUMIX TAKES YOU TO THEM
SHOW OFFERS Swains will be launching the 2010 Autumn winter gift guide at the Pixel show, launching 14 unbelievable offers, many of which are exclusive. Distributed to 715,000 homes via OK! Magazine on November 17th. Included in the Gift Guide will be all participating Independent Photo Specialists, helping drive consumers into your store this Christmas. Visit the Swains Stand for more information.
The Lumix TZ5 from Panasonic is a super- compact travel camera that comes with an incredible 10x Optical Zoom and 28mm wide-angle lens. So you can capture everything, up close, or far away. To get the shot you want, getting close matters.
EVERYTHING MATTERS.
panasonic.co.uk/lumix
COKIN IN ADMINISTRATION Groupe Fokia, the French parent company of Cokin as well as audiovisual brands Quartzcolor and Balcar has gone into administration.
Whilst the administrators have not yet made full details public, sources tell Pixel that Cokin will continue to supply products to the trade throughout the administration process. Cokin intends to carry on producing its products; we will of course bring you news and any updates to product lines or contact details that occur during the administration.
S N I P P E T S
WIN A TEST DAY WITH ALL THE FORMULA 1 TEAMS AT SILVERSTONE Panasonic are once again sponsoring the Formula 1 Toyota Team and four lucky readers can win the chance to see them in action! See Page 6 of our Behind the Counter section to find out what you need to do to be there!
material. The Lumix TZ5 is even smaller and more compact than the TZ3 and is the smallest camera in the world to boast a 10x zoom and 28mm wide angle lens.
Continued on Page 4 18th OCTOBER 2010
Perfect pictures at your fingertips Why Capture? Create!
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