SOCIAL RESPONSIBLITY
Putting something back
Jackie Cosh
reports from
Torry Academy
where students
have organised more
than 300 charitable and
campaigning activities in
Excellence in
just four years
N 2007, it was estimated that 60 per cent of
enterprise
I
students at Torry Academy in Aberdeen fell
into the bottom 20 per cent of the population
on multiple indicators of deprivation.
However, despite this, pupils at the
school have organised more than 300 charity,
campaigning and volunteering actions in the
past four years. They have written to Holland and
Barrett questioning why they do not stock Fair Trade
goods; made a presentation at the first Eco-Schools
Conference in Scotland; and organised a Fair Trade
fashion show. Making a difference: Just some of Torry
Learning support teacher Alan Miller set up the Academy’s charitable and campaigning
Fundraising and Campaigning Team in 2005 to activities are shown here, including the
encourage involvement in and commitment to charity £3,000 they raised for Befriend a Child
and campaigning action. The Make Poverty History (above), their Fair Trade Tree display
campaign had made an impact on students and eager to (right) and their foreign coin collection for
continue it, Mr Miller set up a lunchtime club. Macmillan
“I come from a youth worker background,” he
explained, “and feel that it is important to engage the PE department out in Fair Trade footballs. They
children instead of simply telling them about things. The have also organised a beach clean, started recycling
students have always been keen and prepared to do the more, and become more aware of how they can make a
work. They don’t just whinge, they do something and difference to the environment.
understand. I let the students know that the authorities A Fair Trade fashion show raised money for the
work for us and that we have a voice.” local homeless charity The Cyrenians with more
Mr Miller was on the mailing list of several charities than 100 guests attending. Clothes were donated by
and action groups, so was well placed to advise them Debenhams and some internet-based companies, and
where to start. But once the pupils started writing money was raised by selling advertising space in the
letters, they also found themselves on such lists, making show programme. Increase your school’s
it easier to keep up-to-date with events. In February 2007, the school sent Mr Miller to
One of the things they do is write letters. They wrote Sierra Leone to investigate building a relationship
to the local council procurement department to ask with a school in Freetown. The students are now in
why they had made it so difficult to bring Fair Trade regular contact with students in Freetown. This can be
level of funding
products into schools. When the local Fair Trade shop hard to maintain because there is no email as there is
was at risk of losing its premises they wrote to MPs and no electricity in some of Freetown’s schools, and the
MEPs to ask what they were going to do about it. Peter fickleness of it can be hard. Sometimes letters have to be
Fundraising for Schools is a monthly magazine, containing
Mandelson received a letter from them asking him to posted several times because they do not always arrive.
keep the promises he made as EU trade commissioner Each year the group take part in The Cyrenians’ essential information on all the available sources of extra school
to “put trade at the service of development”. annual “sleep out” in Aberdeen, where as well as
While the students get very enthusiastic and would raising money for the charity, they get an insight into
funding from which YOUR school could benefi t.
be in there every day of the week writing letters, what it is like to sleep rough.
it is important for them to see results. The replies, Their actions have not gone unnoticed and the group
A subscription to Fundraising for Schools will enable you to:
when they come, let them know that they can make a has built up an impressive resume of awards over the
difference. Mr Miller sits down with the group to go last four years, including three Giving Nation Awards
• Find out all the awards and grants that are available, and the
through the letters, which more often than not are far for outstanding charity, campaigning and community
from child-friendly in their language. action in UK secondary schools and Diana Awards on a criteria for application;
The group also invite guest speakers in and visitors number of occasions.
to the club have included local MP Ann Begg who In the five years since the group was set up, it has • Formulate the best fundraising strategies for your school;
was surprised how knowledgeable the students were. developed and changed, growing with the students.
Mr Miller said: “She expected an easy run, which she With students from S1 to S5, there is a broad mix of • Learn from the successes and failures of other schools that
didn’t get, and came away saying that next time she ages with some having been there from the start. At the
would have to prepare more.” start of each school year about four or five students join
have previously applied for funding;
The visit was also a learning experience for Mr with a core group attending regularly.
Miller. “One student was very anti-war. I said to him Around the time of Red Nose Day each year
• Keep up-to-date with the latest fundraising stories; and
that it was a very contentious issue, and asked him to be numbers swell. There is lots happening and people
nice to her. He wasn’t. Looking back, I was probably in want to be associated with the group, but do not always
• Increase the level of funding for your school.
the wrong but I was still learning the ropes. It was the keep this up. A good number of people come along but
pro
first time we had had someone from outside visit and I do not realise it is hard work. Mr Miller’s job is to guide
was scared something would go wrong.” and advise, without sounding patronising. The work has
When Nicol Stephen MSP visited he was also given also resulted in an Amnesty International sub-group
a really hard time. One of the local schools was in being set up, running on a different day.
F
to
succeed communi
u
n
and
grants Driven
local
the s
ourc
es o
threat of closure and they asked what he was going to Mr Miller is pleased at how the group’s global
d
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do about it. Mr Miller added: “I was astonished at how awareness has developed, admitting that they know
Fund t accoun
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Issu
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Their actions have also resulted in organisations huge amount of life skills, from event organising to
teria. These ar dren
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Kelloggs
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activity toge
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year, the manager of the local Tesco wrote to the school girl spent the summer in Africa as a result of the club.
the
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ai
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asking for help. The manager felt that customers were The letter writing also improves their literacy skills.
eating
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e tu
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