S
INSIDE THIS ISSUE: DEPARTMENTS:
4 President’s Letter Human Resources
T
10 Cover Story: Top 9 HR Strategies
6 Interviewing Skills: Scratch More
Than Just the Surface
40 Business Profile
8 Does Employee Training Pay Off?
42 Biz Trends
9 Myths about Promoting from Within
Management
N
14 The Noble Failure: It Really Does Exist
16 Meeting Fundamentals - Selecting Participants
and Creating Agendas - Part 1
Marketing
E
18 Web Marketing - PR on the Web - Part 2
20 GOVT: Marketing to the Federal Government
22 Creating a Cost Effective Frequent Buyer Program
Money
T
10
24 How Can I Strengthen My Company’s Financials
in Challenging Times?
26 Mastering Contracts
Planning
N
28 What You Don’t Know About Risk Could
Kill Your Business
30 Calculating Customer Lifetime Value
26
Sales
32 Networking as a Sales Tool: 5 Sure-Fire Steps
O
to Increase Sales Success
34 Debunking Sales Myths: Helping You and
Your Sales Team Succeed
Technology
C
36 Customer Relationship Management Applications
38 Overcoming Digital Dependencies
38
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