SERVICES
MARKETBOOMER INTERNATIONAL, The Digital Hub, Thomas Street,
Dublin 8. Tel: 01 489 3653. www.marketboomer.ie
Boom-town
boys
Dublin-headquartered
Marketboomerhasdevelopedatruly
globalbusinessbytakingastep-by-
stepapproachtoR&Dandopening
newmarkets,fromDubaitoChina
‘Our dynamic trading engine
can help hotels save between
8pc and 12pc on what they
would normally have
paid suppliers’
David Mayman, Michelle O’Connor and Conor Lawler
T
HE primary things you notice about the (R&D)fundingfromtheAustraliangovernmentanddevel- each and every product line. It operates as a closed envi-
Marketboomer website from the get-go are opedadatabase,sellingittointernationalhotelgroupsin ronmentforhotels’suppliers.It’snotallaboutgettingcheap
that the Dublin Digital Hub-based firm func- theAustralianmarket.Aftereightyearsofgrowth,thecom- products, but quality products at the best prices.”
tions as a purely global business, and you’d panyshifteditsinternationalheadquarterstoDublinasa One of the key features of Marketboomer is the ability
better get ready to start transacting. limited company. toexportdataintomostwell-knownaccountingsoftware
Established 13 years ago initially in Australia by CEO Lawlerexplainsthatthecompany’stechnologyenables packages and linking this in with real-time point-of-sale
David Mayman and managing director Declan Monahan, hoteliers and hospitality providers of all sizes to buy bet- systems. This has also spawned additional products such
the company has captured a significant slice of the terusingtheinternet.Thishelpsthemtransitionfromtra- as a recipe management system for restaurants.
globalhospitalitymarkettoenablehotelchainsbetterman- ditionalhabitstoindustrybestpracticeinpurchasing,cost LawlersaysthenextmajorstepforMarketboomeristo
age their suppliers via the internet — saving money and control and inventory management. target the US market, where the company already has
deriving value. It also facilitates a more competitive market, which clientssuchasStarwood.
The client list strikes you as a who’s who of global hote- ensureshospitalityproviderscangetthelowestpricesfrom But, globally, the recession has worked in Market-
liers, and the company now has offices and clients in approved suppliers. boomer’sfavour.“Hotelsuntilnowdidn’trealisewhatthey
China,SaudiArabia,Singapore,Thailand,theUKandthe Thesystemsaveshospitalityproviderstimeandmoney, were spending money on. In recent months, as markets
United Arab Emirates. improvescontrolandprovidesbettertools,informationand declined, yields on hotel rooms have fallen dramatically.
ClientsofMarketboomer includeStarwoodHotels(own- analysis to drive real savings. Hotelsasa resultarepayinggreaterattention to theyield
ers of the Sheraton and Westin chains), Hyatt Hotels and “Businesshasbeenstrongandwe’vewonmajorcontracts managementprocessandtechnologyisbenefitingthemin
Resorts, Barceló Hotels & Resorts, Mirvac Hotels and withStarwoodHotelsandMeridianWestinChina,which this regard.”
Resorts, Carlton Hotel Group and not to mention the ledtousestablishingourShanghaioffice.Wehavealsobuilt Asabusinessconcentratingonaniche,Lawlersaysthat
Merrion Hotel Dublin and Four Seasons Dublin. up a strong market in the UK, winning notable contracts while competitors provide hotels with systems that allow
“The founders of the company saw a market for trying withprovidersliketheLanesboroughHotel,theLandmark themtoemailsuppliers,Marketboomerisoutthereonits
to consolidate the prices for the hotel and catering indus- Hotel and Lea Marston Hotels,” says Lawler. own in terms of providing live price comparisons.
tryintosomeformofdatabase,”explainsMarketboomer’s “In the Middle East, our technology is being used by “Our dynamic trading engine can help hotels save
business development manager Conor Lawler. “At the seven-star hotels such as Jumeirah Hotels & Resorts.” between 8pc and 12pc on what they would have paid sup-
time,hotelswouldhavereceivedspecialoffersfromcater- LawlersaysthemainbenefitofMarketboomer’ssystem pliers. What we have brought to the table for these firms
ers and other suppliers by fax and email. They often had isthatitgiveshoteliersthepurchasingpowertobetterdic- is best practices in terms of procurement and the ability
to get an idea of the best prices by word of mouth.” tate what they’re buying and from whom. “They can lock to achieve greater yield management for their long-term
Marketboomer received research and development down certain products and buyers and cherrypick from futures,” he notes.
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