BIJAN PAKZAD and his life-long friend, Dar Mahboubi, built a fashion empire together, based upon the simple principles of quality and exclusivity. Finishing touches and displays are very important aspects of the House of Bijan where the team designs and manufactures each piece by hand with the finest materials into an exclusive “limited edition” item, therefore, the manner in which their couture pieces are shown must be as special as the pieces themselves. Each display is created around a central color theme, from the clothing to the daily fresh flower selection. Tie sets are made from the finest silks in the world from the Lake Como region in the North of Italy packaged in a matching box with paired handkerchief made from the same silk. At the House of Bijan each tie is numbered one of one or one of two, whereas other designers produce hundreds of the same tie. These main ideologies are applied in unique ways to everything crafted, from alligator loafers to kangaroo leather blouson jackets. “When my father opened his signature boutique forty years ago, Rodeo Drive was not the shopping destination it is today,” explains Nicolas Pakzad. “He along with other famous fashion designers and iconic characters made Rodeo Drive world renowned.”