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USING LOCAL MARKETING ON THE WEB


Build and maintain awareness of your brand with online marketing strategies. It is all about reaching, understanding, and interacting with your audience as much as you can.


Here are a few online media channels normally used to target local audiences:


• Website: Having a very informative and constantly updated website will be a great help to your target au-


dience. The majority of people go online and browse a website before or instead of calling. Having a stale, out- dated site reflects poorly on your company.


• Social Media: People hang out on social media net- works, rather than on websites. This is where they share


cool, notable, and interesting things about the companies they love. Give them something cool to share, like a photo of a new product or project or something funny from the jobsite.


• Local Search/Directories: Is your website listed by your location and the local market you serve? Are the keywords


and descriptions you used for the search engines used by those people who are searching for a business like yours in a specific area, for example ‘Electrician in Boston’ and ‘Plumber in Miami’?


• It has been proven that ranking at the top of the search-engines for local terms is easy. Few of your


local competitors know about this, which gives you a unique advantage.


• Create content that asks and answers the questions or problems that your ideal clients have.


• Mobile: Optimize your site for mobile devices. EASE OF IMPLEMENTATION


When it comes to marketing, complexity is your enemy. One of the keys to success is to make it as easy as pos- sible for yourself. You will be amazed how much time, money, and effort can be saved by doing the right things the right way, and employing the help of the right experts.


To learn more, you can download a copy of my marketing book, compliments of The Blue Book Network®.


ABOUT THE AUTHOR:


Jason Myers is a speaker and global thought leader on growing companies using effective and efficient marketing.


• Local Lead Generation and Nurturing: Building your data- base of prospects and nurturing them with regular contact


is one of the greatest things you will ever do for your busi- ness. This can be your unique insurance against economic slow times.


CURE FOR THE COMMON MOBILE FLU


If you do not have a mobile optimized website, ask your Blue Book Network® consultant about a ProView®. It has mobile and search-engine optimization built in. In fact, many companies have used it to replace their own tired websites. If your business has a mobile-optimized layout and is search-engine friendly, your viewers can easily find and navigate it, giving you an advantage over your compe- tition. Learn more at www.OptimizeWithProView.com


Download your copy today at: www.SearchYourCompany.com


Bonus: As a special thank you for downloading, I will also send you a complimentary trial of The Blue Book Network® School of Marketing – where you can discover how to make your business “magnetic” to future customers.


POWERED BY THE BLUE BOOK NETWORK - PITTSBURGH & WESTERN PA / FALL 2016


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